Deluxe Financial Services Assignment Example | Topics and Well Written Essays - 500 words

Deluxe Financial Services - Assignment Example The firm’s slogan, printing paper checks faster and better, and more economically than anyone else, has attracted many customers to the firm. The firm’s policies regarding its proceedings and its customers have made it reach the level where it is (Clancy & Hartley, 2011). Deluxe decided to change its policy from a check printing firm to a sophisticated check retailing company. The firm maintained this approach to transformation, opting to try out new services and new customers (Clancy & Hartley, 2011). The firm presented a breakthrough known as DeluxeSelect. The invention was powered by richly detailed consumer segments profiles, which comprised of information regarding what type of check a consumer wanted. The DeluxeSelect invention also catered for the way consumers needed their checks, how they wanted the firm to communicate with them and the price they were willing to pay (Clancy & Hartley, 2011). This was the ultimate invention in the check business, and this attracted a lot of customers to the firm. The firm, therefore, went ahead to erect policies, which would maintain their customers. Deluxe rule is to put employees and customers first. Everything else, according to the firm, comes second. As expected, this has attracted many clients to the fi rm and maintained them. Deluxe is capable of handling many customers with fewer hurdles, and this has enabled the firm to grow (Clancy & Hartley, 2011). The economy, today, is turning against the people who use it. Peoples’ income, today, cannot cater to everything they need, and this has made them cut some expenses from their budget (Lowry, 2012). However, as this happens, global firms such as Coca-Cola still seem to be making the large profits, which they used to make before the economic crises. In fact, it is like the firm is getting more funds at this crucial time. It is all a matter of how Coca-Cola advertises itself (Lang, 2012).