The Challenges of Successfully Implementing a Knowledge Management Essay

The Challenges of Successfully Implementing a Knowledge Management Initiative - Essay Example Regarding the topic implementing knowledge management in an organisation, consumer behaviour, DSL is underway due to the increase in internet users globally. For instance, in 2005, the number of internet users escalated from 941 million users to 1.7 billion users in 2008. , As a result, the website has continued to provide consumers with a new purchasing medium, which is far more different from the knowledge management-purchasing medium. This digitalization is changing consumer purchasing and consumption behaviour (Solomon, 2012). Implementing a knowledge-based system elevates the communication between the organization and the consumer. Based on the fact that internet has changed buying behaviour, companies have not been left behind, as they have started using the internet with the aim of reducing marketing costs, hence reducing their product prices. Companies are also communicating and disseminating information concerning their products online. Moreover, the website has provided a n ew communication medium for DSL (Belch, 2008). Key concepts in knowledge management Smartphone Development Labs (SDL) needs to install knowledge management initiative. Implementing knowledge management in SDL comes with understanding the key concepts in knowledge management. Risk, strength and gap are the key concepts in knowledge management. The elements of knowledge management aid in securing collaboration between the organisation and its employees (Canton, 2007). The challenges involved in implementing management with SDL Knowledge management remains crucial in any organization. It remains an economic challenge for the future of SDL. Knowledge management is a long-term goal, which comes with extreme challenges. The challenges include; power & conflict, cross-culture, leadership &organisational culture and security of information (Hislop, 2009). Challenge 1: Power & conflict Knowledge management comes with managing power and conflict. Data management systems created to ease work f or employees require individual effort to the merger with teamwork. The nature of the knowledge management facilitates access to expert information. Knowledge management facilitates the communication of people in an organisation in terms of the approaches used to solve a given situation (Cleland & Ireland, 2006). As compared to knowledge management buying behaviour, knowledge management initiative plays a role in the behaviour of DSL are influenced by the opportunity of viewing and purchasing products or services, visualizing their needs with available products or services, and discussing products with other consumers globally (Hislop, 2009). In addition, knowledge management assisted the consumer by availability, while DSL’ behaviour aids consumers through convenient purchasing. These are just but a few of the strategies that Smartphone Development Labs (SDL) has adopted to ensure the comfort their employees.

Nancy Lancaster and Her Influence on Architecture Essay Example for Free

Nancy Lancaster and Her Influence on Architecture Essay Empowerment. No other word can probably spell out how the women had ever wanted, and will always want to achieve it so long as oppression, discrimination, disparagement, abuse, and the list of scornful issues can go on until this era and so long as the eras to come continue to wreak these issues upon the women. This advocacy grew stronger every decade and the society’s sight falls upon those ‘group’ of citizens kicking up a storm within and against the ‘other’ group called men. What could better explain this outcry than their wonder that despite their membership in what the world or at least most of it recognize as society, they are clustered as ‘the second group’ with the men filling up the first. Even the artistic realm, though mostly associated with women, is predominated by the male species. After all, the great grandmother of all architectural work of art was conceived by men. The Parthenon, begun in 447 B.C., was part of a great plan conceived by the indubitably male Athenian Pericles for decorating the Acropolis in Greece. This temple was designed by three other manly architects Ictinus, Mnesicles, and Callicrates. History tells us that the Greek colonists had established this ever-male-dominated disciplines in literature, art, and architecture. Their neighbors, the Etruscans, were the first to forge practical skills in sanitation, road building, architecture, and pottery making by as early as seventh century B.C. This inequity was brought about by a number of reasons. Generally women were not permitted into the finest art institutions. As a consequence, women turned out deficient in the de rigueur education to go up against men in the field receiving the highest regard for in the scholarly realm, historical and metaphorical painting. This segregation similarly kept women from breaking the glass ceiling and establishing the social and political associates needed to thrive in the artistically aggressive ambit. Juvenile female art scholars supposed they existed in a potential period notwithstanding the several forms of complicatedness they were obliged to prevail over. Private art academe, enrolled in which was a mix of male and female students, were a commonplace, as were art schools exclusive to women. But even these art schools would not permit women to exert themselves from nude subjects until the transition to the new century. The sizeable national exhibitions demonstrated several works by women, to a certain extent for the reason that entries were tendered namelessly or incognito. Halfway through the subsequent centuries, women likewise started to establish their own exclusive expositions. Among them were Americans Mary Elizabeth Jane Colter, Lois Lilley Howe, Louise Blanchard Bethune, Sophia Hayden, and Mabel Keyes Babcock. Twentieth century architects explored new methods and materials in their designs, but the dominant style in city buildings was the angular International Style. A few architects in the United States made use of ideas found in German architecture and in the Savoye House. Although office and public buildings are impressive, it is the house that provides the most immediate architectural experiences for most people. There is a huge variety in the houses in the United States. This is seen in the thousands of buildings erected in housing developments since World War II. At one extreme, are the multiple-unit dwellings. At the other is the house designed for the needs of one family. Thanks to the households headed by women, the need for more female architects and designers were born. And together with dwellings is the widened variety of furniture and housewares that peppered the household pioneered by Nancy Lancaster. A woman designer who made a redrafting of a historic edifice was Rebecca L. Binder. The five-story academic institution she was commissioned to remake a 40,000-square feet addition, which she beautified with concrete with horizontal belts in brickwork. How she made it happen could not be sufficed with either superlative words or this magnum opus itself:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Perhaps, Nancy Lancaster’s words could better explain the beauty that Rebecca L. Binder and the rest of the fabulous woman designers emanate through their masterpieces:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"I was always searching for beauty. I wasn’t as interested in the houses as I was in their ambience. In the furniture, in the history, in the garden. You never could put your finger specifically on whatever created the beauty, it was too elusive, but houses were where I found it the most†¦Ã¢â‚¬    Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Indeed, Rebecca L. Binder is but one of the many designers especially the female ones to have perpetuated the influence of one of the breakthrough designers of the modern era Nancy Lancaster. Nancy Lancaster’s words could echo the own feelings of these female designers for interiors and architecture. The revolutionary Scandinavian boomerang shapes had descended en masse upon the abodes of the more progressive of the Western population. The fifties era had set in, but in other homes, homebodies were still clinging to Victorian values, Dickens, and Puccini, while everyone else was worshipping the new gods names Elvis and Rock, and had been lured by the pale Danish furniture, delicate paper Noguchi lamps, and wretched wallpapers. The new household names were unpronounceable Sigrun Bà ¼low-Hà ¼be, Victoria Van Dyke, Itsuko Hasegawa, Signe Lagerborg-Stenius, Annette Hoyt Flanders, and Hanna Adamczewska-Wejchert.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The sixties heralded a great struggle between the love for Grand-Mere’s romantic world and the growing interest in all things modern. Out went the sweet remembrance of the old coachman’s house with its exquisite, old-fashioned rooms and in came the exciting iconoclasm of the Mary Quant, the provocative mini-skirt, and false eyelashes by the yard. Plastic reigned supreme, and inflatable transparent furniture and chairs, lamps, kitchen utensils in screaming, vile colors took over from the natural Scandinavian look. Eileen Gray, Le Corbusier, and their much-favored combination of steel, chrome, and black leather had yet to be rediscovered. For the moment, the design-conscious sat decorously in the pop designer Verner Panton’s â€Å"Champagne Chair† and in Knoll’s pristine white and curvilinear furniture, or tried to look very futuristic and 2001 in a foam and stretch-jersey construction made by Monsieur Mourge. This variety may seem to have been impossible decades ago. Back then, Expressionism was a movement that proved to be an enduring force in 20th century art, exercising a strong influence on New York painters of the 1940s and 1950s. This period also promoted the concept of neoplasticism, a plastic idiom equally applicable to painting, architecture, and the decorative arts, and was known to have influenced the Constructivists in New York. Constructivism is one of several idealist abstract art movements that arose in Europe and Russia between 1913 and 1920. It stressed total acceptance of technological, scientific society and the possibility of an ideal world based on the perfect functionalism of the machine (Frascina et al., 1982). More futuristic Vasarely patterns, the revolting combination of chocolate brown and orange and the dangerous juxtaposition of apple-green and geranium-red proved that the seventies were all about color. And about color-blindness. Walls covered with panels of brushed steel, long-haired flokati carpet that looked like the curly fur of a wet sheep, and anthropomorphic furniture ran riot. To be really in meant having plexiglass all over the place: a plexiglass coffee table, plexigllass side tables, plexiglass obelisks (with uplighters cleverly hidden in their bases so they glowed mysteriously at night), and little plexiglass supports to add drama to the objets d’art and emphasize their qualities and value. Indeed, these innovative designs were all a product of the revolutionary state of affairs during the time they were made. Thus, the artists’ revolt against the classic codes of composition, careful execution, harmonious coloring, and heroic subject matter. One museum in New York today nostalgically reflects this revolution. The Museum of Modern Art puts across the messages of women’s success, fame, power and glory with their latest exhibit Digitally Mastered: Recent Acquisitions from the Museum’s Collection. Digitally Mastered stresses total acceptance of technological, scientific society and the possibility of an ideal world based on the perfect functionalism of the machine. This modern variety in the arts springs to life with a surprising sense of alertness, as if it had a personality. Joie de vivre is what every New Yorker can describe of himself. After all, New York is the busiest city in the world. The progressiveness of women designers is entertainingly described in the most relevant movie last year. In the movie/novel The Devil Wears Prada, the highly modish corporate garb, seen on people going to work in the course of a fashion runway and doing a catwalk along the busiest business districts of New York, is still an understatement. Not only does the movie depict women progressive in the arty world but in the economic world as a whole. Women have always been the tops in the fashion world, both locally and internationally. Somehow the androgyny seems to have the advantage of knowing what their fellow women want and what men consider attractive in terms of etiquette and dress. If interior design in the eighties had a color scheme, it was mainly black and white. It was launched and cleverly promoted by the Black Widow of design, Andree Putman, a gifted talent-scout and orchestrator of striking and severe interiors, who founded the firm ECART which reproduced original designs, mainly from the thirties. As a result, a large number of tables, chairs, and lams by the totally forgotten Irish designer Eileen Gray, and creations by giants of the Art Deco period, such as Robert Mallet-Stevens and Jean-Michel Frank, were re-edited. Re-edition was the clever description that covered up the eighties’ frantic and boundless copying of originals. Design fanatics, who would never have invested any money in the acquisition of a common copy, seemed to be proud to be living with the same Fortuny Lamr, the same Eileen Gray carpet, and the same sleek Frank sofa as their neighbors. Gae Aulenti and Rebecca L. Binder very well know this. Those who thought that living among vulgar copies showed little originality seemed to find solace in the sublime and very esthetic emptiness of minimalism, reassured by the fact that if one possessed very little, one could never be accused of having no taste. Andree Putman, always light years ahead of trends to come, had already pointed a warning finger at the threatening despotism of design and at the constant fear of not being of the latest fashion. Of course, the multifaceted world of interior design had also had a string of adepts who would only take inspiration from great classical examples. In the fifties, when the boomerang fever had rise to its most dangerous level, the prominent Madeleine Castaing was filling the pages of the leading magazine Connaissance des Arts with images of rooms that looked deceptively period. Her love of white and gold and her penchant for velvets and damask silks and a flamboyant use of antiques seemed, at that time, only accessible to the moneyed few. Madame Castaing’s subtle concoction of le style Anglais, bourgeois Viennese biedermeier, and sever Frencg directoire reached its zenith at her own chateau near Chartres. But her cleverly composed â€Å"windows on the past† were like wines that do not travel, and remained imprisoned in their own country. This description could equally well apply to the formidable Nancy Lancaster herself, whose memories from her Virginia childhood transcribed in her splendid dwellings in England became the â€Å"English country† look. Her â€Å"buttah-yellah† room above the shop was the epitome of relaxed chic, and some of her statements, such as â€Å"I never thought twice about using bright colors in old houses, and â€Å"Mahogany is lovely when it’s been faded in the sun,† illustrate her loose interpretation of the past when she was attempting to create a period look. An inspired artist who spend her whole life doing up houses, Lancaster has left a most delightful description of the decoration of the staircase in her London townhouse at 28 Quen Anne’s Gate: â€Å"When you walked in, the staircase was on the left: it was the loveliest architectural feature in the house. I left the staircase a tobacco color but painted the paneling along the stairs a pale, pale green. On the window in the stair hall, I put curtains the color of a cigar, with a fringed pelmet and along the floor I had a very pretty Bessarabian runner with the same brown in it†¦Ã¢â‚¬  Her words convey something of the excitement involved in creating this prologue to a ballet performance. On the other side of the Atlantic, an equally formidable lady was also freely borrowing elements from the past. Lady Mendl, also known as Elsie de Wolfe, who invented the profession of â€Å"interior decorator† was making a risky cocktail of Louis styles in different shades of white and combining them with Venetian baroque, forties’ stucco, engraved mirrors, and walls decorated with silver leaf. The setting for a period recreation does not always have to be grand, the expenditure exorbitant, or reflective of only the sentimental female’s work. It is imagination rather than money that is the first requirement for originality.   Large amounts of money are not always needed: a room can be assembled from inexpensive finds in the flea market, a pair of old curtains, and a table found in a street or on a dumpster. All these could be found in grandma’s basement while the men in the family, leaving their women at home, rummage through the streets for the money. The likes of Nancy Lancaster prove that even the homebodies can be exorbitantly creative. Ancient patinas have their own romance that could only come from the empowered womanly instincts: crumbling walls and peeling paint can be the epitome of sophistication, and touches such as the elegant folds of draped fabric, a candlestick on an antique table, or the presence of a canopied bed all contribute to a style that has been inspired by the past but will, in the end, be timeless. References Frascina, Francis, Harrison, Charles, and Deirdre, Paul. (2002). Modern Art and Modernism: A Critical Anthology. Grosenick, U. (2002). Women Artists in the 20th and 21st Century.

What is Copyright? Essay example -- Legal Issues, Ethics

What is â€Å"Copyright†? What is â€Å"Fair Use†? To all, these words are a meaning of protection. Ironically, one represents the law and the other is debatable under the law. Copyright.com best defines copyright in the United States as â€Å"a form of protection provided by the government to the authors of ‘original works of authorship, including literary, dramatic, musical, artistic, and certain other intellectual works.’ This protection is available to both published and unpublished works, regardless of the nationality or domicile of the author† (Copyright Education 2011). The website continues on to say that â€Å"fair use is a uniquely U.S. concept, created by judges and enshrined in the law. Fair use recognizes that certain types of use of other people's copyright protected works do not require the copyright holder's authorization† (Copyright Education 2011). Though there are four basic principles (which will be discussed later) that ke ep fair use â€Å"in check,† it is still in somewhat of a gray area—relying on the will of a judge (should an allegation lead to court) to determine whether or not copyright infringement is being committed. This is why it is important to know, as a teacher, what copyright infringement constitutes and how to be as sure as possible that one is within the realm of fair use. As every teacher knows, sticking to â€Å"what’s in the textbook† may not always be the desired path for instruction, but it is probably the safest. Textbooks are purchased by each state’s Board of Education, and each district within that state chooses from the list of acceptable textbooks that the board permits to be taught. Therefore, each textbook in every classroom, though it is copyrighted, is purchased—making it eligible to be taught in its entire... ...tries offer protection to foreign works under certain conditions that have been greatly simplified by international copyright treaties and conventions† (International Copyright 2010). Perhaps foreign creations are another area to consider when looking to incorporate copyrighted material into the classroom. So what really is safe for teachers to use? Essentially, teachers are left with this notion: textbooks and public domain appear to be the only truly â€Å"safe† routes for incorporating copyrighted material into non-profit classroom-use lesson planning without raising any eyebrows. This is not to say that curiosity should be curbed. If a teacher is interested in using a copyrighted material not purchased by the state or granted permission by the copyright holder, then he or she should look into whether or not they can obtain permission for non-profit classroom use. What is Copyright? Essay example -- Legal Issues, Ethics What is â€Å"Copyright†? What is â€Å"Fair Use†? To all, these words are a meaning of protection. Ironically, one represents the law and the other is debatable under the law. Copyright.com best defines copyright in the United States as â€Å"a form of protection provided by the government to the authors of ‘original works of authorship, including literary, dramatic, musical, artistic, and certain other intellectual works.’ This protection is available to both published and unpublished works, regardless of the nationality or domicile of the author† (Copyright Education 2011). The website continues on to say that â€Å"fair use is a uniquely U.S. concept, created by judges and enshrined in the law. Fair use recognizes that certain types of use of other people's copyright protected works do not require the copyright holder's authorization† (Copyright Education 2011). Though there are four basic principles (which will be discussed later) that ke ep fair use â€Å"in check,† it is still in somewhat of a gray area—relying on the will of a judge (should an allegation lead to court) to determine whether or not copyright infringement is being committed. This is why it is important to know, as a teacher, what copyright infringement constitutes and how to be as sure as possible that one is within the realm of fair use. As every teacher knows, sticking to â€Å"what’s in the textbook† may not always be the desired path for instruction, but it is probably the safest. Textbooks are purchased by each state’s Board of Education, and each district within that state chooses from the list of acceptable textbooks that the board permits to be taught. Therefore, each textbook in every classroom, though it is copyrighted, is purchased—making it eligible to be taught in its entire... ...tries offer protection to foreign works under certain conditions that have been greatly simplified by international copyright treaties and conventions† (International Copyright 2010). Perhaps foreign creations are another area to consider when looking to incorporate copyrighted material into the classroom. So what really is safe for teachers to use? Essentially, teachers are left with this notion: textbooks and public domain appear to be the only truly â€Å"safe† routes for incorporating copyrighted material into non-profit classroom-use lesson planning without raising any eyebrows. This is not to say that curiosity should be curbed. If a teacher is interested in using a copyrighted material not purchased by the state or granted permission by the copyright holder, then he or she should look into whether or not they can obtain permission for non-profit classroom use.

Determining Databases and Data Communication Essay

Understanding technology is important when managing companies that have computer technology as their backbone. Knowing this information helps the employees responsible for information management to make informed choices about how to implement technology. These decisions allow the manager to successfully use time and resources in apparently menacing tasks. This is shown in the two scenarios. In the first scenario, a marketing assistant of a consumer electronics company is given the task of maintain booths for trade shows from the beginning to the end of the show, they are also responsible to solve any issues related to the product shipment that may arise. Knowing what information is important in making sure the right tools are used. Situations like those call for detailed lists of displays, equipment and booths are necessary, also how the equipment is going to be shipped and received. For example if a show is to be organized in Chicago with a requirement of one booth and display. The marketing assistant musk be certain that the booth with the display must be brought to the location in time and also be taken down and shipped backed for future use in the company. With knowing what the tracking number from the post office is a tab can be kept on the package through all stages of transport. Each show typically needs certain tools for maintaining information and tracking the equipment. Excel is a good way to start the tracking. However, it may not be useful with large sets of data and data that vary. A database maybe a more useful choice because it can store all types of data and the marketing assistant can generate reports for future reference while making changes (changing the shipment time to make sure it arrives on time) In cases like this where only one person is responsible for a large database it is a good idea to use a database management systems that are available across all department of an organization. This gives all the control to one person for several departments. This also prevents confusion when many employees come together to manage information. When the marketing assistant faces the task of maintain and managing mass data related to the show, there needs to be a decision support system (DSS)Â  to help them in the process. A DSS can be describes as a computer system capable of assisting in the evaluation and determination of action plans by data collected from previous dealings of the company. The data is then analyzed by statistical tools for data interpretation. The process can help provide valuable insights to marketing assistant in improving future shows. In the second scenario, the objective is the proper management of a consulting team consisting of seven members with technology. Some of them work in the office and some work from home. In order for the business to run smoothly everyone need to be reached with equal effort. A way that this could happen is the use of a Wide Area Network or a WAN that could connect the employees across specific regions. Regardless of the employees’ physical location, all employees would be able to reach the same information. Most consulting projects have strict deadlines and all the employees must be allowed access to equipment like the printers and scanners connected to the network. This could create some security concerns while working on the WAN. It is possible that hackers could breach the network and put malicious malware or viruses on the devices. This of course could be prevented with certain programs that protect against malware and viruses. A wireless connection is also a good idea when needing remote access. Wireless is similar to WAN in that it can provide access to employees to information secured in the workplace. A virtual private network or a VPN needs to be installed to deal with concerns for privacy. A VPN is good because it withhold sensitive information from non employees by giving them access rights. This helps with incidents such as malware or virus program attacks which could affect functionality. Cost and features are important factors when choosing which route to go. The information regarding to wireless networks needs to help in choosing the right wireless network can be stored in an Excel document. The price cannot be the deciding factor when purchasing. Speed and security features are also important when deciding. It is important to make a list prioritizing and listing features of the network necessary for the company. This way a wireless network can be found at a minimal cost. Knowledge of technology that are made use of in a company can go a long way in helping supervisors and managers decide upon the tools to be used in a more efficient and smart manner. In the first scenario the marketing assistant is able to use a database to organize the information need for the trade show. The second scenario shows where WAN and wireless networking enables a consulting team to access data securely and on a strict time schedule with no regards to their physical location. These scenarios show the usefulness of technology in a business setting.

The Road by Cormac Mccarthy

The Road by Corm McCarthy is a novel set in a post-apocalyptic world following the path of a Father and Son. McCarthy is a highly celebrated award-winning author. He is 78 years old and has an 8-year-old son – an uncommon circumstance – underlining that for him, death is imminent and prompting him to consider the ideas discussed in his novel. In The Road, the father is undergoing a crisis of faith and so adopts an Existentialist view and creates meaning through his son – who therefore influences many of his actions.I found McCarthy use of techniques such as Juxtaposition and antithesis that counter the macabre images throughout the book with those of love between the father and Son both repulsive and fascinating at the same time. The earth is in a state of despair – there is no electricity, transport or access to food/ water. Much of humanity has turned feral, losing all sense of the moral code that makes us human. McCarthy uses the Mother and Father to sh ow conflicting choices made in this environment. The Fathers choice was to live because of the belief he has in his child, which he formed in his despair. If he is not the word of God than God never spoke. Because of the nightmarish situation the world has been placed in, he finds it hard to hold onto his religious beliefs concerning God and so instead looks to find another meaning in life to give him reason to continue – his son. If the son is not worth keeping alive then everything that he once believed in must be false. On the other hand, the mother takes a nihilistic view. â€Å"Why don't we talk about death anymore? Because it is here. There is nothing left to talk about. † She chooses to kill herself, as she believes that there is no point prolonging the inevitable. They will ape us, kill us and eat us. † This represents a grotesque corruption of parenthood. For the mother to take such drastic measures we realize the true gravity and hopelessness of the sit uation. However, even though the mother can see this clearly, the Father, who cannot give up hope while his son lives, cannot bear to let this hope die even though it may be in the child's best intentions. We can clearly see the effect the son has on his father because he has chosen to follow his belief system and fight to keep his son and therefore hope alive.The mother and father are both in the same tuition but choose to follow different paths. However, as McCarthy further explores in the novel, both of these choices will ultimately end in death. Through the son's actions, McCarthy suggests a different path to choose in this environment, while continuing to demonstrate the sons influence over the father. When they come across a shuffling, limping man who looks close to death the father insists that nothing can be done. â€Å"Can't we help him Papa? † The son shows a compassion and humanity that the father, in his quest for survival, lacks this.He chooses to treat everythin g, hostile or otherwise as a threat. This is an understandable mentality but as the son demonstrates to us certainly not the only one. Later in the novel, the pair come across a little boy and a dog on the road. â€Å"We should go get him, Papa. We could get him and take him with us. We could take him and we could take the dog. The dog could catch something to eat†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. What about the little boy? He sobbed. What about the little boy? † In this case, the boys kindness seems to go beyond Just compassion.He seems to see himself in the little boy (if not purely for any reason ether insists that they cannot trust a little boy Just like him might make him consider if they really are the ‘good guys' and ‘carrying the flame' -the only comfort he draws from their situation. McCarthy clearly shows us the son struggling to accept his father's mentality and starting to form his own based on compassion and his own innate goodness. The fathers crisis of f aith develops throughout the novel. Towards the beginning of the novel, we see how he had mixed feelings over God, as he felt abandoned in this hell on earth. How does the never to be differ from what never was? Even with the son to place his hope in, the father's crisis of faith is enough to make him question if god ever existed. To cope with the world he lives in he adopts the mentality of ‘shoot or be shot' and treats everything with suspicion and little compassion. However, we see exceptions to this rule where the sons influence is concerned like when they meet the old man Eli on the road and the father gives him food due to the sons pleading. But the real change occurs in the father towards the end of the novel when he knows he will die soon and accepts the son's mentality. Whatever form you spoke of, you were right. The father is beginning to understand the boys mind set. But immediately after this comes the death of the father and although showing the son truly alone, i t also represents the death of his mentality and his religion which acts as an external body of rules used as a moral code. This organized religion has broken down in this environment. However, the son demonstrates a different path based on an innate goodness inside us. God was meaningless to the boy, he came from a world he did not understand or belong to. The boy never needed the father for meaning – His innate goodness is meaning in itself.This mentality that the son can now carry on lends to the possibility of a future in this world that would be based on the assumption of an innate goodness in all of us that must be found in order to remain human. McCarthy is discussing the value of faith – something worth living for, a reason to try to survive in the harshest of Corm McCarthy discusses the relationship between father and son situations. In his novel The Road. The father choice to make the son his Warrant' to live shows the influence he has on him. ‘Glowing like a tabernacle. ‘ He literally sees his son as a odd like figure.However, McCarthy makes clear throughout the novel that the fathers choices he makes in an attempt to protect his son are, while understandable, far from admirable. The father constantly treats everything as a threat. The small boy they encountered was left behind because the father suspected a trap. He nearly killed the already half-dead man who stole their shopping trolley of supplies. The path offered by the son is the more morally correct and therefore human choice to make. It seems as if the author is counting on the existence of the innate goodness inside all of us.Although he discusses the worst of what we are capable of, he sets up the expectation that humanity will find the best of itself. It is clear that the sons influence over his father went as far as to start to break down the walls of his religious mentality but in order to see the true demise of his organized religion the father must die. As a 16-year-old living a pampered life, this novel is a bit of a slap in the face. McCarthy forces us to ask the hard questions. At your core, are you good? Does your compassion outweigh your selfishness and greed? I would love to say yes but I'm not sure that I can. The Road by Cormac Mccarthy The Road by Corm McCarthy is a novel set in a post-apocalyptic world following the path of a Father and Son. McCarthy is a highly celebrated award-winning author. He is 78 years old and has an 8-year-old son – an uncommon circumstance – underlining that for him, death is imminent and prompting him to consider the ideas discussed in his novel. In The Road, the father is undergoing a crisis of faith and so adopts an Existentialist view and creates meaning through his son – who therefore influences many of his actions.I found McCarthy use of techniques such as Juxtaposition and antithesis that counter the macabre images throughout the book with those of love between the father and Son both repulsive and fascinating at the same time. The earth is in a state of despair – there is no electricity, transport or access to food/ water. Much of humanity has turned feral, losing all sense of the moral code that makes us human. McCarthy uses the Mother and Father to sh ow conflicting choices made in this environment. The Fathers choice was to live because of the belief he has in his child, which he formed in his despair. If he is not the word of God than God never spoke. Because of the nightmarish situation the world has been placed in, he finds it hard to hold onto his religious beliefs concerning God and so instead looks to find another meaning in life to give him reason to continue – his son. If the son is not worth keeping alive then everything that he once believed in must be false. On the other hand, the mother takes a nihilistic view. â€Å"Why don't we talk about death anymore? Because it is here. There is nothing left to talk about. † She chooses to kill herself, as she believes that there is no point prolonging the inevitable. They will ape us, kill us and eat us. † This represents a grotesque corruption of parenthood. For the mother to take such drastic measures we realize the true gravity and hopelessness of the sit uation. However, even though the mother can see this clearly, the Father, who cannot give up hope while his son lives, cannot bear to let this hope die even though it may be in the child's best intentions. We can clearly see the effect the son has on his father because he has chosen to follow his belief system and fight to keep his son and therefore hope alive.The mother and father are both in the same tuition but choose to follow different paths. However, as McCarthy further explores in the novel, both of these choices will ultimately end in death. Through the son's actions, McCarthy suggests a different path to choose in this environment, while continuing to demonstrate the sons influence over the father. When they come across a shuffling, limping man who looks close to death the father insists that nothing can be done. â€Å"Can't we help him Papa? † The son shows a compassion and humanity that the father, in his quest for survival, lacks this.He chooses to treat everythin g, hostile or otherwise as a threat. This is an understandable mentality but as the son demonstrates to us certainly not the only one. Later in the novel, the pair come across a little boy and a dog on the road. â€Å"We should go get him, Papa. We could get him and take him with us. We could take him and we could take the dog. The dog could catch something to eat†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. What about the little boy? He sobbed. What about the little boy? † In this case, the boys kindness seems to go beyond Just compassion.He seems to see himself in the little boy (if not purely for any reason ether insists that they cannot trust a little boy Just like him might make him consider if they really are the ‘good guys' and ‘carrying the flame' -the only comfort he draws from their situation. McCarthy clearly shows us the son struggling to accept his father's mentality and starting to form his own based on compassion and his own innate goodness. The fathers crisis of f aith develops throughout the novel. Towards the beginning of the novel, we see how he had mixed feelings over God, as he felt abandoned in this hell on earth. How does the never to be differ from what never was? Even with the son to place his hope in, the father's crisis of faith is enough to make him question if god ever existed. To cope with the world he lives in he adopts the mentality of ‘shoot or be shot' and treats everything with suspicion and little compassion. However, we see exceptions to this rule where the sons influence is concerned like when they meet the old man Eli on the road and the father gives him food due to the sons pleading. But the real change occurs in the father towards the end of the novel when he knows he will die soon and accepts the son's mentality. Whatever form you spoke of, you were right. The father is beginning to understand the boys mind set. But immediately after this comes the death of the father and although showing the son truly alone, i t also represents the death of his mentality and his religion which acts as an external body of rules used as a moral code. This organized religion has broken down in this environment. However, the son demonstrates a different path based on an innate goodness inside us. God was meaningless to the boy, he came from a world he did not understand or belong to. The boy never needed the father for meaning – His innate goodness is meaning in itself.This mentality that the son can now carry on lends to the possibility of a future in this world that would be based on the assumption of an innate goodness in all of us that must be found in order to remain human. McCarthy is discussing the value of faith – something worth living for, a reason to try to survive in the harshest of Corm McCarthy discusses the relationship between father and son situations. In his novel The Road. The father choice to make the son his Warrant' to live shows the influence he has on him. ‘Glowing like a tabernacle. ‘ He literally sees his son as a odd like figure.However, McCarthy makes clear throughout the novel that the fathers choices he makes in an attempt to protect his son are, while understandable, far from admirable. The father constantly treats everything as a threat. The small boy they encountered was left behind because the father suspected a trap. He nearly killed the already half-dead man who stole their shopping trolley of supplies. The path offered by the son is the more morally correct and therefore human choice to make. It seems as if the author is counting on the existence of the innate goodness inside all of us.Although he discusses the worst of what we are capable of, he sets up the expectation that humanity will find the best of itself. It is clear that the sons influence over his father went as far as to start to break down the walls of his religious mentality but in order to see the true demise of his organized religion the father must die. As a 16-year-old living a pampered life, this novel is a bit of a slap in the face. McCarthy forces us to ask the hard questions. At your core, are you good? Does your compassion outweigh your selfishness and greed? I would love to say yes but I'm not sure that I can.

Global Branding Strategy

Global Branding Strategy Nowadays, there are millions of consumers worldwide. There is a huge amount of products from diverse suppliers, from different countries, with different packing designs and names. But on the inside those products are more or less similar. Which one to choose is the question? Most people would pick the one which they either tried before or the one which they heard about. As a result some products are selling better, than the other ones. The effectiveness of marketing depends not only on the rational usage of marketing tools, but on the accordance of the product to a certain market, how well it fits to the market demand. Bringing this product to the market of consumers and creating not only a short-term, but a long-term consumer preference to a given brand among the competitors is an important task of marketing.Brand is an impression about a product in the minds of consumers, the label, which is associated with a given product.KDE brand map: description of the new KDE brands a...The pr ocess of creating a brand and manipulating it is called branding. Basically, branding is all about the image of the product.A system of brands and branding-marketing started to develop since the middle of the nineteenth century. Branding developed in different countries, but the main contribution was made by the Great Britain and the USA. We will view the history of branding in the USA as an example.The brands appeared in 1870 as an alternative to a huge amount of products with a doubtful reputation and low quality, which flooded the US. At that time in America, as almost everywhere in the world, the factories produced a faceless production - soap, lamps etc, which didn't have a name and were bought by bulk buyers for retail selling (Yamin 2003 p604) .Holt in his book branding icons...

History and Geography of the Florida Keys

History and Geography of the Florida Keys The Florida Keys are a series of islands extending from the southeastern tip of Florida. They begin about 15 miles (24 km) south of Miami and extend out toward the southwest and then west toward the Gulf of Mexico and the uninhabited Dry Tortugas islands. Most of the islands making up the Florida Keys are within the Florida Straits, a body of water located between the Gulf of Mexico and the Atlantic Ocean. The most populated city in the Florida Keys is Key West; many other areas are sparsely populated. Early Days of the Florida Keys The first inhabitants of the Florida Keys were Native American tribes: the Calusa and Tequesta. Juan Ponce de Leon, who arrived in Florida in about 1513, was one of the first Europeans to find and explore the islands. His attempts to colonize the region for Spain was soundly defeated by the Native people. Over time, Key West began to grow into Floridas largest town due to its proximity to Cuba and the Bahamas and a trade route to New Orleans. In their early days, Key West and the Florida Keys were a major part of the areas wrecking industry- an industry associated with the frequent shipwrecks in the area. In 1822, the Keys (along with the rest of Florida) became an official part of the United States. By the early 1900s, however, Key Wests prosperity began to decline as better navigational techniques reduced area shipwrecks. In 1935 the Florida Keys were struck by one of the worst hurricanes to ever hit the United States. On September 2nd of that year, the hurricane winds of over 200 miles per hour (320 km/hr) hit the islands and a storm surge of over 17.5 feet (5.3 m) quickly flooded them. The hurricane killed over 500 people and the Overseas Railway (constructed in the 1910s to connect the islands) was damaged and service stopped. A highway, called the Overseas Highway later replaced the railway as the main form of transportation in the area. The Conch Republic Throughout much of their modern history, the Florida Keys have been a convenient  area for drug smugglers and illegal immigration. As a result, the U.S. Border Patrol began a series of roadblocks on the bridge from the Keys to the mainland to search cars returning to Floridas mainland in 1982. This roadblock later began to hurt the economy of the Florida Keys as it delayed tourists going to and from the islands. Because of the resultant economic struggles the mayor of Key West, Dennis Wardlow, declared the city as independent and renamed it the Conch Republic on April 23, 1982. The citys secession lasted only a short time however and Wardlow eventually surrendered. Key West also still remains a part of the U.S. Islands of the Keys Today the total land area of the Florida Keys is 137.3 square miles (356 sq km) and in total there are over 1700 islands in the archipelago. However, very few of these are populated and most are very small. Only 43 of the islands are connected via bridges. In total there are 42 bridges connecting the islands but the Seven Mile Bridge is the longest. Because there are so many islands within the Florida Keys they are often divided into several different groups. These groups are the Upper Keys, the Middle Keys, the Lower Keys,  and the Outlying Islands. The Upper Keys are those located the farthest north and closest to Floridas mainland and the groups extend out from there. The city of Key West is located in the Lower Keys. The Outer Keys consist of islands that are accessible only by boat. Hurricanes and Flooding The climate of the Florida Keys is tropical, as is the southern part of the state of Florida. However, because of the islands location between the Atlantic Ocean and the Gulf of Mexico, they are very prone to hurricanes. Because the islands have low elevations, are surrounded by water, and flooding from the storms surges can easily affect large areas of the Keys, hurricanes can be especially problematic. Evacuation orders are regularly put into place due to flood threats. Coral Reefs and Biodiversity Geologically, the Florida Keys are made up of the  main exposed parts of  coral reefs. Some of the islands have been exposed for so long that sand has built up around them, creating barrier islands while other smaller islands remain as coral atolls. Additionally, there is also still a large coral reef offshore of the Florida Keys in the Florida Straits. This reef is called the Florida Reef and it is the third largest barrier reef in the world.   The Florida Keys are a highly biodiverse area because of the presence of coral reefs as well as undeveloped forested areas. Dry Tortugas National Park is located about 70 miles (110 km) from Key West and, since those islands are uninhabited, they are some of the most well preserved and protected areas in the world. The waters around the islands are home to the Florida Keys National Marine Sanctuary. Because of its biodiversity, ecotourism is becoming a large part of the Florida Keys economy. Other forms of tourism and fishing are the major industries of the islands.

Converting Cubic Feet to Liters

Converting Cubic Feet to Liters This example problem demonstrates how to convert cubic feet to liters. The cubic foot is the U.S.  and imperial unit of volume for a cube that has sides that are 1 foot in length. The liter is an SI or metric unit of volume. It is the volume of a cube that has sides that are 10 centimeters in length. The conversion between the two systems is fairly common, particularly if youre working with liquefied gases. Cubic Feet to Liter Conversion Problem What is this  volume  of  1 cubic foot  in liters? Many conversion factors are difficult to remember. Converting  cubic feet to liters would fall into this category. The unit-canceling method  is helpful in performing this kind of problem because it uses many easily remembered conversions that relate the original units to the final units, as follows: 1 foot 12 inches1 inch 2.54 centimeters1,000 cubic centimeters 1 liter Using these steps, you can express feet to centimeters as: Distance in cm (distance in ft) x (12 in/1 ft) x (2.54 cm/1 in)Distance in cm (distance in ft) x 30.48 cm/ft Convert these distances into volume measurements of cm3 and ft3: Cube volume (linear measurement)3, so:Volume in cm3 [(distance in feet) x 30.48 cm/ft]3Volume in cm3 (volume in ft3) x 28316.85 cm3/ft3 Convert cubic centimeters to liters: Volume in liters (volume in cm3) x (1 L/1,000 cm3)Volume in liters (volume in cm3)/1,000 L/cm3 Insert the cubic volume from the previous step: Volume in liters [(volume in ft3) x 28316.85 cm3/ft3)]/1,000 L/cm3Volume in liters (volume in ft3) x 28.317 L/ft3 Now you have your conversion factor of cubic feet to liters. Insert 1 cubic foot into the volume in ft3 part of the equation: Volume in liters (1 ft3) x 28.317 L/ft3Volume in liters 28.317 L Therefore, one cubic foot is equal to 28.317 liters of volume. Liter to Cubic Feet Example The conversion factor works the other way, too. For example, convert 0.5 liter to cubic feet. Use the conversion factor 1 cubic foot 28.317 liters: Cubic feet (0.5 liter) x (1 cubic foot / 28.317 liters) The liters cancel out on the top and bottom, leaving you with 0.5 / 28.317, and giving an answer of 0.018 cubic feet. Tips for Success The key to working the unit conversion correctly is to make certain the unwanted unit cancels out and leaves the desired unit. Its also worthwhile to keep track of significant digits. Remember there are about 28 liters in a cubic foot. If youre converting from cubic feet to liters, expect to get a larger number than you started with. If youre converting from cubic feet to liters, your final answer will be a smaller number.

United States v. OHagan Essay Example | Topics and Well Written Essays - 500 words

United States v. OHagan - Essay Example His actions would directly impact the shareholders and other stakeholders in the company in a big way. In the present case, O’Hagan has used the non-public information to his advantage to make huge profits, which consequently caused serious losses to other shareholders. Although the way O’Hagan obtained this information is very nonrepresentational and abstract, his association with the law firm, and in the process of takeover makes his case strongly liable to the shareholders under the  §10(b). The  §10(b) in reality prohibits any act or accomplishment that results in fraud or deceit related to purchase or sale of any security. In the present case, O’Hagan has involved in an act which is fraudulent and deceitful from other stakeholders of the company. The excerpts from Justice Ginsberg’s decision state, â€Å"Under the â€Å"traditional† or â€Å"classical theory† of insider trading liability,  §10(b and Rule 10b-5 are violated when a corporate insider trades in the securities of his corporation on the basis of material, non-public information. The classical theory applies not only to officers, directors, and other permanent insiders of a corporation, but also to attorneys, accountants, consultants, and others who temporarily become fiduciaries of a corporation.† Even the law of misappropriation holds that misappropriating confidential information for securities trading purpose would be a breach of duty owed to the source of that information, which gives rise to a duty to disclose or abstain. O’Hagan’s case is a clear deception of conduct related to securities transactions. The  §10(b) holds that any action taken by anyone associated with the principal in any manner and/or had access to non-public information that would be used to their advantage is liable to the shareholders. O’Hagan although was not an insider, in sense, he had the information about the takeover, and his association with Dorsey

The effects of the Ottoman Empire on modern day Crete Essay

The effects of the Ottoman Empire on modern day Crete - Essay Example Crete, therefore, has a rich history that informs how individuals strove to build a better world for the rest of the human population. The past struggles of the Cretan people define their modern culture. Multiple events helped create the Cretan culture. To begin with, conquests have made the modern day Crete. This mainly occurred due to the wealth associated with the Island as different parties sought to gain economically from Crete. In addition, religion hugely influenced the development of the region. This occurred in terms of religious conversion and religious conflicts. Notably, Islam and Christianity informed the cultures and attitudes of the residents of Crete. In addition, intervention by international parties influenced the development of Crete. Modern Cretans have a culture of self-defense and self-reliance. In this sense, the citizens believe that they should assume the responsibility of their own lives. In such a nation, individuals slightly delineate from politics since they believe pure hard work relieves one from poverty. Self-reliance is notable in the military culture of Cretans. For instance, a significant number of surveys note that every household in Crete owns at least one gun. These guns are either legal or illegal. In the 17th century’s rebellions against the Christian rule, the Ottoman authorities usually responded by executing several bishops and Christians. In turn, the Greeks attacked the Turkish people. It is notable that there were huge casualties on both sides of the war. The Muslims who migrated into the northern fortified towns experienced famine that consumed almost 60% of the population (Kyriakopoulos, 2008). These experiences seemed to have forged an attitude among Cretans that the state mig ht not always protect them. In this turn, they ensure their own security by owning guns. The Cretans have a contemporary language that borrows heavily from the region’s development. In as much as the general

Case study Example | Topics and Well Written Essays - 250 words - 109

Case Study Example Ritz Cal-ton maintained its status in luxury services by introducing the loyalty program that induced customers. The redemption of point obtained from such program attracted more customers than available services and the experience. Ritz-Cal-ton further introduced the frequent guest stay program to stay ahead of competitors. This they did to satisfy the need of their customer and even attract more. The program also fitted the business and it could offer excellent programs through their branches in various continents. They went further by offering airline flights, and a broad selection of unique flight experiences. Competitors did not offer these services at that time that made Ritz Cal-ton to stay above them. In addition, the partnership of Ritz-Cal-ton reward program and Marriott’s reward points being accepted in Ritz-Cal-ton properties and equally accepted in Marriot hotels. Looking at the past and comparing to present, most of previous luxuries have become necessities in luxury brands. Luxury brands should find a way of providing their customers with what they consider as most unattainable now to stay above competitors. Luxury brands like Ritz-Carl-ton should work on improving experience of their customers every time (Jonas and Coste-Manière, 6). Coussement, Martha A., Tanyatanaboon, Maneenuch., Li, Zhouyang., Shportko, Anastasia, and Miao, Li "A Strategy of Duality: New choreography for the Marriott/Ritz-Carlton dance." Journal of Hospitality & Tourism Cases 3.2 (n.d.): Case study Example | Topics and Well Written Essays - 1750 words - 6 Case Study Example The other risk faced by contractors in the construction sector is the challenge of identified an efficient subcontractor to help in the completion of the project and who can deliver on time. Most construction projects have a time line and the services of subcontractors important in completing the project on time. However, poor planning can result in a delay to complete the project and this also result in additional costs for the contractor in case the contract signed a fixed price contract. In a fixed price contract, the risk remains with the contractor and as a result, the project manager and the team working in the construction project need to conduct an extensive risk assessment to ensure that risks during the progress of the project are minimal. This is because in such a contract, unforeseen risks related to a project often remain on the side of the contractor (Adams, 2008). This paper examines the failures in the construction of Wembley stadium and how and an effective risk mana gement process can be used to avoid such failures. Wembley stadium is in England and mostly used for football matches and was first constructed in 1923. However, as a result of its dilapidated nature, the government decided to rebuild the stadium to replace the original one. As a result of poor planning, the project took longer to complete than previously expected. In addition, the cost for completing the project also increased compared to the initial estimates. The design of the stadium proposed by the winning bidder involved using steel arch, which added an aesthetic value to the stadium in addition to being a load bearer. This means that the structure did not need many internal support considered to obstruct the stadium’s view. The arch was also believed to improve the seating quality within the stadium. However, this design had

A Report of Community Engagement Essay Example | Topics and Well Written Essays - 500 words

A Report of Community Engagement - Essay Example For anyone who has never experienced a Relay for Life event, it is an amazing event that allows for people to come together who have in some way been touched by cancer. There is not one single person who has not been somehow directly or indirectly been affected by cancer. This event allows for people to come in to celebrate the lives of the survivors who have fought cancer and to remember the loved ones who have lost the battle. Money is raised for Relay for Life prior to the event and during it with all types of activities. In this case, I was a member of a team for Relay for Life and for each team, one person is supposed to walk around the track at all times during the 24 hour long event. By doing this event, I felt as if I was able to give back by both raising money and by contributing my time to help raise awareness about cancer. I participated in this event because I felt a tie to it and a need to feel the social responsibility. Since cancer affects so many people that I have kn own in my lifetime, it only seemed like the best way to try to commemorate how they impacted my life, not just during their lives, but unfortunately, at the time of their deaths as well. There was not a single part of me that did not want to somehow give back.

Finance Essay Example | Topics and Well Written Essays - 1250 words - 1

Finance - Essay Example Although, it is practically not possible to control some forces that operate outside a business, such as availability of the capital and the world economic conditions, management need to inspire and guide internal operations in helping ensure a secure competitive position within the marketplace. Moreover, both innovation and adaptability are essential in helping gain market share, and stay profitable in the event of fluctuating economic climates (Hill & Westbrook, 1997). Research show that for a business to remain being competitive in the market, it has to always impress innovative services and products, a market plan and a fair pricing (Hill & Westbrook, 1997). In meeting the high standards, there is need for an operation efficient to be implemented as it helps in keeping the price competitive. For a well-run business, a shared goal is often incorporated with a view to inspire a spirit of co-operation among its departments (Humphrey, 2005). In challenging times, dynamic leadership i s crucial for maintaining a profitable business. Excellent performance is credited to increased productivity to the main company. Increased or impressive productivity is the central core of many companies (Menon, et al. 1999). Therefore, the increase in the profitability capacities of a company is placed amongst the central targets of any company (Menon, et al. 1999). In the case of Berksire Threaded Fasteners Company, its profitability is challenged by several factors, amongst them internal policies and external market factors, amongst others. In this paper, an analysis of the impact that can be aroused upon deployment of various actions will be investigated. Body For a situation where the company could have dropped the 300 series as of January 1, 2000, there is an effect that action would have on the profit for the first six months of 2000. In this case, it is noted that consumers often expect value (Armstrong. 1996). These consumers demand an effective customer service given that they are accessible to data alongside product information. Given the internet services, it is possible to make comparison of features and prices. This helps consumer forces companies to change into transparent market machines. The profitability potential accorded to 300 series surpasses the potential exhibited by the other three products. This reflects on the aspects such as the cost of production, as well as the after production expense. Focusing on the initial, 300 series is the most economical in production. This reflects on both the input and the labor cost. The comparison from this dimension indicates that 300 series is the least expensive of the three. While evaluating on a summative angle, the cost of production associated to the three products amounts to $ 3433. A further analysis of this figure indicates that 300 series only accounts for approximately 26 percent, while the other two presumes the rest. 100 series has the highest share with about 40 percent. The only differe nce in terms of production of the products is the rent cost for 300 series. Over this regard, several aspects of the production line can be isolated. Amongst them is the productivity of the line, as well as the possible future dynamics. This is based on a possibility of equity in the production numbers (Armstrong,

LukoilBP Comparison Case Study Example | Topics and Well Written Essays - 1250 words

LukoilBP Comparison - Case Study Example Nonetheless, its performance in boosting its market value has been described as hyper in nature as evidenced by the graph below: This ratio is the company's share price at year end divided by basic income per share. Basic earnings per ordinary share amounts are calculated by dividing the profit for the year attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the year. The average number of shares outstanding excludes treasury shares and the shares held by the employee share ownership plans. The following tables detail BP and OAO LUKOIL share price, basic income per share and the price to earnings ratio: BP, having wider operations than LUKOIL, registers a higher P/E ratio. However, computing for the rate of change of the P/E, it is found that LUKOIL is registering much higher growth than BP. The results are shown below: With this information, it can be seen that LUKOIL registers double digits for the P/E ratio. This growth essentially tells the investor that LUKOIL is outperforming BP. Although the investor can expect higher returns for BP, this may not be the case in the future as LUKOIL's P/E growth rate is double that of BP. Basically, the P/E ratio is expected to increase as Basic Earning Per Share are also up with share price also expected to increase because of the good performance of LUKOIL. ... Sample Computation: ( LUKOIL 2005) P/E = Share Price / Basic Earnings Per Share = 59.40 / 7.91 = 7.51 BP, having wider operations than LUKOIL, registers a higher P/E ratio. However, computing for the rate of change of the P/E, it is found that LUKOIL is registering much higher growth than BP. The results are shown below: Table 4. Rate of Change Profile P/E Rate of Change (%) 2003-2004 2004-2005 LUKOIL 13.62 28.60__ BP 6.07 12.36__ The computation for the rate of change was carried on using the following equation: Rate of Change = ( P/E for Year End - P/E for the Previous Year End) * 100% P/E for the Previous Year End With this information, it can be seen that LUKOIL registers double digits for the P/E ratio. This growth essentially tells the investor that LUKOIL is outperforming BP. Although the investor can expect higher returns for BP, this may not be the case in the future as LUKOIL's P/E growth rate is double that of BP. Forecast The most recent available projection for LUKOIL is a 9M 2006 projections and is conveniently compared to 9M 2005. It is shown below: Table 5. Financial Forecast Source: 2006 Financial Results from www.lukoil.ru/ investorcenter Basically, the P/E ratio is expected to increase as Basic Earning Per Share are also up with share price also expected to increase because of the good performance of LUKOIL. The company is currently very aggressive in entering and capturing a major portion of the US market. It has already purchased rights to Getty and its oil distribution facilities in the US. With regards to BP, the P/E ratio is forecasted to increase as well

Finance Essay Example | Topics and Well Written Essays - 1250 words - 1

Finance - Essay Example Although, it is practically not possible to control some forces that operate outside a business, such as availability of the capital and the world economic conditions, management need to inspire and guide internal operations in helping ensure a secure competitive position within the marketplace. Moreover, both innovation and adaptability are essential in helping gain market share, and stay profitable in the event of fluctuating economic climates (Hill & Westbrook, 1997). Research show that for a business to remain being competitive in the market, it has to always impress innovative services and products, a market plan and a fair pricing (Hill & Westbrook, 1997). In meeting the high standards, there is need for an operation efficient to be implemented as it helps in keeping the price competitive. For a well-run business, a shared goal is often incorporated with a view to inspire a spirit of co-operation among its departments (Humphrey, 2005). In challenging times, dynamic leadership i s crucial for maintaining a profitable business. Excellent performance is credited to increased productivity to the main company. Increased or impressive productivity is the central core of many companies (Menon, et al. 1999). Therefore, the increase in the profitability capacities of a company is placed amongst the central targets of any company (Menon, et al. 1999). In the case of Berksire Threaded Fasteners Company, its profitability is challenged by several factors, amongst them internal policies and external market factors, amongst others. In this paper, an analysis of the impact that can be aroused upon deployment of various actions will be investigated. Body For a situation where the company could have dropped the 300 series as of January 1, 2000, there is an effect that action would have on the profit for the first six months of 2000. In this case, it is noted that consumers often expect value (Armstrong. 1996). These consumers demand an effective customer service given that they are accessible to data alongside product information. Given the internet services, it is possible to make comparison of features and prices. This helps consumer forces companies to change into transparent market machines. The profitability potential accorded to 300 series surpasses the potential exhibited by the other three products. This reflects on the aspects such as the cost of production, as well as the after production expense. Focusing on the initial, 300 series is the most economical in production. This reflects on both the input and the labor cost. The comparison from this dimension indicates that 300 series is the least expensive of the three. While evaluating on a summative angle, the cost of production associated to the three products amounts to $ 3433. A further analysis of this figure indicates that 300 series only accounts for approximately 26 percent, while the other two presumes the rest. 100 series has the highest share with about 40 percent. The only differe nce in terms of production of the products is the rent cost for 300 series. Over this regard, several aspects of the production line can be isolated. Amongst them is the productivity of the line, as well as the possible future dynamics. This is based on a possibility of equity in the production numbers (Armstrong,

Human Resources Development Essay Example | Topics and Well Written Essays - 250 words

Human Resources Development - Essay Example yoffs as examples to the survivors so that the survivors know that if their performance is not up to the mark, they can be laid off like others as well. In addition, management can establish rewards and tie them with achievement of specific goals on the part of the survivors. This would make a two-way approach wherein, the survivors would increase their commitment and productivity not only to remain employed and not become one of the layoffs but also to get the rewards that have been established by the management. In addition to these steps, close monitoring and supervision of the survivors is also necessary to ensure that they are making correct use of the organizational resources, though management may consider showing flexibility in terms of time schedule; making the employees sit in the office does not necessarily mean that they work full time. Productivity is optimal when employees are given some relaxation in terms of time of arrival and departure from the

Emma by Jane Austen Essay Example for Free

Emma by Jane Austen Essay The selected passage from the eighth chapter is a part of the dialogue between Emma and Mr. Knightly, based on Harriet and Mr. Robert Martin’s match making issue, which is strongly condemned by Emma on the basis of difference of social and intellectual status between Harriet and Mr. Martin but Mr. Knightly supports Mr. Martin for being comparatively more respectable and dignified as he is a self-made farmer as compared to Harriet who had grown as an illegitimate child. This passage holds certain biased female gender statements by Jane Austen which lifted the rhetorical expertise of her novel with the immensity and intensity to create a difference in the opinion of a general public and also of an individual, who had possessed the conventional views of the rigid class structure and orthodox ideas of overlooking women as mere symbols of fanciful appearances. Emma appears with a strong debate for advocating about the intellectual ability of a woman and adamantly suggests the men of her era to become aware of this point of view of a woman being conscious about their individual identity. Mr. Knightly on the other hand speaks justly on behalf of the men of developing class of the society who could equally possess the status of gentlemen in the society. Thus this argument was more of a social debate that led both the characters argue logically against certain beliefs of the society that needed to be reformed to let the people grow more as individuals than as just the product of social and conventional beliefs. Austen surprises her readers when Emma acknowledges the superiority of Harriet over Mr. Martin for her individual intellectual capabilities despite her illegitimate identity of parental background that was mentioned as her handicap in the social status by Mr. Knightly. This manner of expression by Austen discovered a new dimension of analysis and execution of the subject in the novel writing in the eighteenth century literature, which was based on reality but focused through the psychology of the characters. This psychological realism of Jane Austen let her penetrate the minds of the people who existed in the limited sphere around her but even this limited world provided her with the vastness and variety of hidden and suffocated ideas that yearned to expressed openly since ages. As compared to her contemporary or predecessor novelists Jane Austen enjoyed an edge of being more innovative and meticulous in the accomplishment of her subject. Her dexterity in weaving the plots of her novels which have mostly been based on several characters interrelated with each other through the complexities of their thinking and believing, proved her magnitude of apprehension and deep analysis of the variety of people she had observed around her. In â€Å"A History of English Literature† written by Emile Legouis, and Louis Cazamian and Raymond Las Vergnas, Jane Austen has been compared with her contemporary novelist Miss Burney and they have been specifically compared for their distinct manner of expression and choice of the fate of their somewhat similar (or rather conventional) subjects, which mostly dealt with the issues of love, status of the characters and ultimately ending in successful marriages. But Jane Austen has been praised for her rather mature â€Å"clear-sighted eyes† that could â€Å"read through the inner minds of those who live around her, or of the beings whom she invents and animates just as if those minds are transparent†; whereas Miss Burney’s world of novels were more of a depiction of her time and the society that she moved in and about how would a woman succeed through the critical events of her life to achieve a happy marriage. Jane Austen’s world of her novel was more of a depiction of the heroine’s world and how her thoughts, beliefs and notions critically evaluated the world in which she dwelled. Thus Austen’s world is operated through the mind of her heroine whom she provided with a wide range of liberty to interact with a variety of people and also to develop notions about them. This was a perplexed mode of expression which Austen successfully accomplished in most of her novels. Surprisingly Jane Austen’s apathy about the socio-political scenario of her time never inculcated her knowledge to an extent to show a vivid impact in her writings. She remained quite ignorant about the after math of the French Revolution and the emerging Romantic traits of intellect and expression in the field of art and literature. Her sole focus had been on how to read and depict the variable minds of the people who lived with or around her and she believed in expressing for the suffocated thoughts and ideas of the muted minds. She preferred to remain aloof from the moral and social code of conduct in the matter of her psychological analysis she would analyze and deal with the most sensitive aspects that were more felt and less expressed by the people of her time. This is the reason why Emma speaks in favor of Harriet and rates her quite high in an intellectual status as compared to Mr. Martin, despite the fact that Harriet had no legitimate parenthood to satisfy her high social status. The expression of reality requires the cohesion in the acquisition of thoughts that cause concrete notions in our mind and then it requires coherence in the process of development of such potent thoughts that cause the need for an expression. Austen must have deeply observed the psyche of the women of her surroundings to be subtle enough to create Emma or perhaps Austen animated her as a mixture of such women who spent more time in knowing others than knowing themselves. For many readers Austen’s novels are limited and based on almost claustrophobic room of action that gives us a strong sense of the confined nature of a woman’s existence in early-nineteenth-century rural England, but in the social context, Austen’s commitment to reason and moderation can be seen as feminist and progressive rather than conservative. And her profound hypothesis of the varied psychologies of people from different groups of society enabled her to create intelligent and resourceful heroines who stand in constant contrast to the limits of the constricted world of courtship and marriage defining their sphere of action.

Ankle Sprains for the Dancer :: essay papers

Ankle Sprains for the Dancer Ankles are one of the many body parts that have the highest incidence of injury by the performance of dance. Ankle sprains are one of the most common sprains occurring to the dancer. Even though structurally the ankle may be considered a moderately strong joint, it is subject to sudden twists, especially when the dancer steps on some irregular surface. Serious injury occurring to joints or bones result initially from impact forces, with carelessness and fatigue playing a major role. Late in the practice day or just before an opening performance when the dancer is trying most for perfection, seems to be the time when most serious injuries occur. The older the dancer the more susceptible he or she is to serious joint and bone injuries. Many ankle injuries may be directly attributed to dancing on a too hard surface, or a too soft surface. Going to pointe before a dancer is ready can also be detrimental because if proper strength is lacking, sprained ankles can result. The sprain is primarily an injury to the ligamentous supportive structures of a joint. It seldom occurs without affecting muscle tendons crossing the joint. The sprain is categorized into first, second, and third degrees of intensity. The intensity of a sprain is best determined by the extent of the dancer^s disability as well as the tenderness elicited by feel or palpation and the amount of hemorrhage and swelling present. A dancer with a second or third degree sprain must routinely be referred to a physician for x-ray examination and diagnosis, because fracture is commonly associated with a twisted joint. A joint that has lost its ability to function for more than several minutes must be considered to have either a second or a third degree sprain. The highest incidence of injury is to the outside aspect of the ankle and is called inversion sprain of the ankle. This happens when the dancer turns the foot inward, placing an abnormal stretch on the outer ankle ligament. for the dancer with flat feet and/or pronated feet, inside sprains are more common and more serious. Usually a dancer has a high level of flexibility in the ankle region, and it takes a great deal of force to actually cause a sprain. If this force is great enough, ligaments will be torn and even a part of the outer ankle bone may be pulled away. Ankle Sprains for the Dancer :: essay papers Ankle Sprains for the Dancer Ankles are one of the many body parts that have the highest incidence of injury by the performance of dance. Ankle sprains are one of the most common sprains occurring to the dancer. Even though structurally the ankle may be considered a moderately strong joint, it is subject to sudden twists, especially when the dancer steps on some irregular surface. Serious injury occurring to joints or bones result initially from impact forces, with carelessness and fatigue playing a major role. Late in the practice day or just before an opening performance when the dancer is trying most for perfection, seems to be the time when most serious injuries occur. The older the dancer the more susceptible he or she is to serious joint and bone injuries. Many ankle injuries may be directly attributed to dancing on a too hard surface, or a too soft surface. Going to pointe before a dancer is ready can also be detrimental because if proper strength is lacking, sprained ankles can result. The sprain is primarily an injury to the ligamentous supportive structures of a joint. It seldom occurs without affecting muscle tendons crossing the joint. The sprain is categorized into first, second, and third degrees of intensity. The intensity of a sprain is best determined by the extent of the dancer^s disability as well as the tenderness elicited by feel or palpation and the amount of hemorrhage and swelling present. A dancer with a second or third degree sprain must routinely be referred to a physician for x-ray examination and diagnosis, because fracture is commonly associated with a twisted joint. A joint that has lost its ability to function for more than several minutes must be considered to have either a second or a third degree sprain. The highest incidence of injury is to the outside aspect of the ankle and is called inversion sprain of the ankle. This happens when the dancer turns the foot inward, placing an abnormal stretch on the outer ankle ligament. for the dancer with flat feet and/or pronated feet, inside sprains are more common and more serious. Usually a dancer has a high level of flexibility in the ankle region, and it takes a great deal of force to actually cause a sprain. If this force is great enough, ligaments will be torn and even a part of the outer ankle bone may be pulled away.

Global Warming is a Reality That Must be Taken Seriously Essay examples

Global Warming is a rising epidemic that is one of high controversy. The growing concern that Global Warming is going to thermally destroy the earth is causing concentrated precautions to take place. With worry mounting in the lives of the human race, it is intensifying the idea that things must be done to stop the depletion of the ozone layer. There are several problems around the earth that prove the occurrence of Global Warming. It is very real. The world could end at any given time in the next century, due to foreseen occurrences such as, rising in sea level, extreme climate changes, and the unexplainable spreading of tropical diseases. There has been a distinct rise in sea level over the past century. This is due to the melting of massive glaciers. These glaciers are melting due to ...

Verbal Communication

Verbal communication is essential in conveying and understanding ideas, thoughts and concepts. However, communication can get a bit complicated if care isn't taken to limit distractions that will hinder the exchange of dialogue. Communication is categorized into two groups. Verbal involves the use of words to communicate a message. Non-verbal involves body language to convey an idea or thought. Effective communication means making brief and concise statements. The best way to get your point across to the largest audience is through language free of jargon and unnecessary verbiage.Effective dialogue is an exchange of ideas in which listening is just as important as talking. A good listener is someone who not only hears what the speaker is saying, but psychologically participates in silence by attempting to decode and understand the messages while also formulating questions and statements to build the conversation. Good listening takes concentration. Verbal communication can break down if the speaker sees that the listener is not paying attention. ?Verbal communication is essential in conveying and understanding ideas, thoughts and concepts.However, communication can get a bit complicated if care isn't taken to limit distractions that will hinder the exchange of dialogue. Communication is categorized into two groups. Verbal involves the use of words to communicate a message. Non-verbal involves body language to convey an idea or thought. Effective communication means making brief and concise statements. The best way to get your point across to the largest audience is through language free of jargon and unnecessary verbiage.Effective dialogue is an exchange of ideas in which listening is just as important as talking. A good listener is someone who not only hears what the speaker is saying, but psychologically participates in silence by attempting to decode and understand the messages while also formulating questions and statements to build the conversation. Good l istening takes concentration. Verbal communication can break down if the speaker sees that the listener is not paying attention. ?Verbal communication is essential in conveying and understanding ideas,  thoughts and concepts.However, communication can get a bit complicated if care isn't taken to limit distractions that will hinder the exchange of dialogue. Communication is categorized into two groups. Verbal involves the use of words to communicate a message. Non-verbal involves body language to convey an idea or thought. Effective communication means making brief and concise statements. The best way to get your point across to the largest audience is through language free of jargon and unnecessary verbiage.Effective dialogue is an exchange of ideas in which listening is just as important as talking. A good listener is someone who not only hears what the speaker is saying, but psychologically participates in silence by attempting to decode and understand the messages while also fo rmulating questions and statements to build the conversation. Good listening takes concentration. Verbal communication can break down if the speaker sees that the listener is not paying attention.

Declaration of Independence from Ap Homework

When, in the course of human events, it becomes necessary for one student to dissolve the burden of excessive and unnecessary work, and to assume, among the powers of the earth to which the laws of nature entitle them, the right to freedom of arbitrary busy work requires that they should state the reasons which impel them to the dissolution. We hold these truths to be apparent: that students are expected by the law and society to attend school in order to prepare them for the world and their future careers. That school they are expected to complete the work assigned to them. That the work assigned in school is intended to better the students in their study of that particular subject. But when this work that is intended to be beneficial is so excessive that it is actually detrimental, it is the right and the duty of the students to speak out and declare this flaw in the school system. Such has been the patient sufferance of students afflicted by the homework assigned in AP classes. To prove this, let facts be submitted to a candid world. It has caused me to lose countless hours of sleep, therefore causing me to be less attentive, preventing me from reaching my full potential in school, which it exactly what it is meant not to do. It has disregarded the fact that I have many other stresses weighing on me and deliberately adds to it tremendously. It has deprived me of the majority of my free time outside of school. It has prevented me from completing the entirety of my homework almost every single day, affecting my grades and my overall GPA. It has forced me to care more about the minimum amount of work I need to complete than the actual subject itself. It has kept me from completing the tasks I am responsible for at home. A system that is the cause of all these consequences listed is not a pragmatic system, and therefore the students have a right to demand change for the well-being of their future. We call attention to the teachers who assign such homework. We have countless times pleaded for teachers to decrease the amount of homework they assign, with valid reasons for doing so. Yet they disregard us and assign excessive and unnecessary homework. They too have been deaf to the voice of justice and of rationality. Therefore, until there is change, we the students declare complete separation from AP homework, and the teachers that assign it as well. We, therefore, the representatives of the future of our world, the students, by the authority of the right to our own future, declare the complete and total dissolution of excessive and unnecessary AP homework. We the students have the right to the freedom of such work by the fact that we determine the future and we have a duty to protect it.

Five Force Analysis Essay

The Bible says in Philippians 2:3-4 â€Å"Do nothing from rivalry or conceit, but in humility count others more significant than yourselves. Let each of you look not only to his own interests, but also to the interest of others†. The industry-based view of strategy is underpinned by the five forces framework, first advocated by Michael Porter, it was later strengthen by others. The five forces strategy forms the backbone of the industry-based view of strategy. Since its introduction in 1979, has become the framework for industry analysis. The five forces measure the competitiveness of the market deriving its attractiveness (Peng, 2009). Soft drink industry needs huge amount of money to spend on advertisement and marketing. In 2000, Pepsi, Coke and their bottler’s invested approximately $2.58 billion. This makes exceptionally hard for a new competitor to struggle with current market and expand visibility. (MBA lectures, 2010). The Coca Cola Company has little worries when it comes to threats of potential entry. The beverage industry there is no consumer switching cost and zero capital requirement. Coca Cola is a beverage but it is also seen as a brand. Coke has held a significant market share for a long and their customers are loyal trying new brands are not likely. Actions indicative of a high degree of rivalry include frequent price wars, proliferation of new products, intense advertising campaigns and high cost competitive actions and reactions (Peng, 2009). The intensity of the rival threatens firms by reducing profits. Currently, the main competitor Coca Cola has is Pepsi. Pepsi has a wide range of beverage products under its brand. Coca-Cola and Pepsi are the predominant carbonated beverages and committed heavily to sponsoring outdoor events and activities. The market have other soda brands that are popular such as Dr. Pepper because of its unique flavors. The other brands haven’t been as succ essful as Pepsi or Coca Cola. Threat of existing rival is high among Coca Cola and Pepsi. Coke and Pepsi are primarily competing on advertising and differentiation rather than on pricing. Substitutes are products of different industries that satisfy customer needs currently met  by the focal industry (Peng, 2009). Microeconomic teaches the more substitutes a product has, the demand for the product becomes elastic. Pepsi is not a substitute for Coke because they are in the same industry. Tea, coffee, juice, and water are substitutes because they are beverages but are in a different product category. There are many kinds of energy drink, soda, and juice product in the market Coke doesn’t really have a unique taste it’s hard for many people to tell in a taste test which one is which. All the suppliers of these substitutes need massive advertising, brand equity, brand loyalty and making sure that their brands are effortlessly accessible to consumers (MBA Lectures, 2010). The bargaining power of buyers weather corporate or individual, firms in the focal industr y are essentially supplies. A small number of buyers leads to strong bargaining power. Buyers may enhance their bargaining power if products of an industry do not clearly produce cost saving or enhance the quality of life for buyers. Buyers may have strong bargaining power if they purchase standard, commodity products from suppliers. Buyers are just like suppliers they may enhance their bargaining power by entering the focal industry through backward integration (Peng, 2009). The most important buyers for the Soft Drink industry are fast food fountain, vending, convenience stores, restaurants, college canteens and other in the categorize of market share (MBA Lectures, 2010). The bargaining power of buyers for Coca Cola has low pressure. The individual has no pressure on Coca Cola. The consumer brand loyalty helps Coca Cola when it comes large retailers like Wal-Mart. Wal-Mart have power in bargaining because of the large order quantity. Bargaining power of suppliers are low for Coca Cola. Suppliers are organization that provide inputs, such as materials, services, and manpower, to firms in the focal industry. The bargaining power of suppliers refers to their ability to raise and reduce quality of goods and services. If the supplier industry is dominated by a few firms, they may gain an upper hand (Peng, 2009). The main ingredient for soft drink are carbonated water, phosphoric acid, sweetener, and caffeine. The supplier are not concentrated. Coca Cola is the largest customer for these suppliers. Supplier’s products are important input for the manufactures in this industry because these product are not substituted. Reference: Holy Bible Peng, M.W. (2009). Global Strategy (3rd. ed.) Mason, Ohio: South-Western Cengage Learning Porter’s Five Forces Model of Coca Cola. Nov 25, 2010

Protein Essay Example | Topics and Well Written Essays - 1250 words

Protein - Essay Example According to the paper one important part of the nutrient puzzle, and also meets some of your body’s biological needs is proteins. Proteins are important biological molecules for you and your body’s health, and help keep your body working the way it should. One of the reasons proteins are so important is that they are mad up of amino acids, acids that are necessary for life to function as we know it. While it is true that our bodies can make amino acids by itself, it cannot make all of the amino acids that are needed for life, and must get some of them from the food it consumes. These amino acids thus come from proteins, which should be staples in everybody’s diet. Proteins can come from many different varieties of food, such as meat, egg, grains, and other diary products. These foods are essential to our diet as it is vital to our existence to take these proteins into our bodies so we can use the amino acids they are made up of.This discussion outlines that  p roteins are very important molecules. Without these molecules, biologically speaking, life would not be the same as we understand it today. Proteins are organic compounds that are composed of a chain of amino acids. These amino acids are necessary to life, and important to all living organisms. The proteins themselves take part in almost every single biological operation inside the body, and are important to the lively hood of our cellular structure.

The enviorment now and then Essay Example | Topics and Well Written Essays - 1750 words

The enviorment now and then - Essay Example They argued that the people are ignorant about the slow killing process of industrialization. The article suggests that manipulation of strong law of nature is not possible for the human beings as nature would pay back to men in larger magnitude. The environment may well be the gut issue that can unify a polarized nation in the 1970s. It may also divide people who are appalled by the mess from those who have adapted to it. Here we can see that, it is in the 21st century that people realized the great aftermath of environmental pollution. In 20th century, only intellectuals, scientist and anthropologist predicted environmental disaster as they have the mental potentiality to vision the future. But the men of this age did not experience any threat from nature due to the industrial revolution .It is a fact that â€Å"nature don’t take leaps† but act on a slow basis. Gradually, as people entered the 21st century, the global environmental threat like global warming and risin g of sea level started to surface. This is exactly when the human population repented about the emergence of industrial revolution. Perception of environment pollution in past and present In the 20th century, the world was just witnessing the industrialization and people saw an immediate upsurge in transportation and emergence of factories. ... This shows the degree of ignorance among people regarding the nature and different aspects related to it. If we enquire about â€Å"ecosystem† to any educated person in 21st century he would definitely define it to us. The people of past, had little or no scientific facilities to unlock the effect of industrialization. Scientific world does mention about ecology and negative impact of industrialization on nature, but could not understand the practical impact of industrialization on nature. People in 20th century were appalled by the environmental mess but could not contain it any way. When we discuss of environmental pollution during 1970s, the effect of automobile pollution on nature was of less magnitude that that of 21st century. According to (Singh, 2009, pg.358) â€Å"Global affluence has vastly increased mobility. The number of motor vehicles in use worldwide has more than doubled since 1970, to the now imposing figure of about 600 million cars and trucks†. Here w e can assert that, the people of 1970s were appalled by environmental pollution and people of 21st century are adapting to the adverse natural phenomenon. Ecology – A Subversive Science Ecology in scientific terms relate to the relationship between man and living organisms in a natural environment. Ecology could also be considered as the study of natural web of life. However, ecology of man itself cannot be examined as there is no technique or body of thought related to it. It is easier to see ecology as a subversive science as the web of life in which the human exists is too simple or meager. This ecological natural relationship between man and living organism is elastic but has insufficient depth. Ecology itself cannot be studied but only