How Pizza Hut Expand Their ICT Technology Information Technology Essay

How pizza pie Hut Expand Their ICT applied science Information Technology EssayThorough research of their ict schema on store level rather than doing it on higher level to maintain in conjure with customers and staff need, beca hold the main reason for keep improving their systems is to get ofttimes customers and to get to a greater extent sales.There ar still some flaws in their system.Problems that needs sortingSystem doesnt update automatically if it does it gravels really languish time.Keep changing the functions of their systems every two months.Not enough tuition for staff.Conclusion pizza pie hovel has seen many changes, good and bad during its continuance of the business. But they k unseasoned as large as their merchandise is up to genuine standard they will pull through with every challenge they vista in sustenancestuffing, they require an opportunity to improve their selling style with the help of Ict.There is still a question mark over the engine r oom that pizza hut uses. A time will come when they stomach think about changing their strategy and how they view their ict instruction. In gild to keep up with todays environment.ObjectivesTo find out how pizza hut, expand their ict technology in marketing and how it help them topple their competitorsThe purpose of this paper is to look for the role that ICT use in marketing plays in the processes of product mutation, as an element that strengthences the cooperation and converse among agents within the innovation project, reducing the difficulties to innovation and enhancing the breeding of diverseiated products.FindingsTwo ideas stand out from the critical analysis of ict use in marketing.First, Intensive ICT use in marketing makes the company more innovative, as it shows that its usage breaks down difficulty to innovation and speeds up processes that in turn become more efficient.Second, Increasing ICT use in marketing encourages company tendency to act as a team with and meet together particular agents within the business environment in the development of the innovation process, improving the amount of adaptation of the parvenu product to market demands.BACKGROUNDPizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Kansas. By 1972, with 314 stores nationwide, Pizza Hut went public on the New York strain Exchange. In 1978, Pizza Hut was acquired by PepsiCo, who later also bought KFC and taco Bell. In 1997, the three restaurant shackles were spun off into Tricon, and in 2001 linked with Long John Silvers and AW Restaurants to become Yum BrandsINTRODUCTIONWith annual sales of more than 300 million, selling pizza and pasta is big business for Pizza Hut. With customers facing an ever-increasing choice of restaurants, all offering a variety of foods and competitively priced meals, Pizza Hut must remain flexible and customer think to retain its market leading position.New product developments and continued outgrowth of its 600 outlets are just two ways in which the company stay ahead. Pizza Hut also recognises the importance of IT to support the Business and invests in technology both to support its operations and to return management information.Benefits of ICTWith the new system in place, Pizza Huts goal of improving the overall effectualness of its crew has been achieved. Customers are now served more quickly than before especially during height times much(prenominal) as lunch when they have exclusively limited time avail up to(p). Pizza Hut empennage currently go out its main food servers with a mobile computer, while other forcefulness carry out supporting tasks, such as preparing drinks and serving dishes. food servers with a PDA are now able to be much closer to customers and be of assistance when needed, keeping customers happy and satisfied.ICT SUPPORT social club FOR PIZZA HUTSince 1992 Pizza Hut has relied upon Sopra host to provide insouciant support and strategic manag ement services for their key financial and available systems.By outsourcing the support and management of their main IT systems, Pizza Hut has illustrious definite signs of cost saving. Pizza Hut has renewed agreement on several occasions to get services from them due to the specialist skills and determine for money provided.Since taking responsibility for Pizza Huts IT operations, Sopra crowd also feature day to day systems support with development of new applications and strategic .consultancy. The Sopra Group provide technical and business skills to develop Pizza Huts selective information Warehouse. The Data Warehouse holds details of food sales throughout the outlets and enables the restaurant chains business managers to analyse customer demands and preference to target special promotions and offers.ICT Managers remarks With Sopra Group we have access to a much wider technical knowledge base. We have the reassurance that for detailed and complex questions and programming r equirements, we can call Sopra Group, freeing us to focus on the business. With their technical know-how and experience of managing our systems, we have confidence that the consultants can handle such a complex project.What does company cover?Sopras subdivision doesnt just cover the head office its responsible for all the systems crossways all the restaurants too. From carrying out PC support, they are also covers all sorts of IT projects from displace up through to delivery. This might include looking at the processes adjoin bank reconciliations, maintaining pizza huts infrastructure or developing the company intranet as a business device,SYSTEMS THEY USEMICROS/EPSONPA962PDATOUCH SCREEN MONITORSdesoxyribonucleic acid/ONLINE ORDERINGBefore implementing its new wireless system, order-taking was rather time overpowering and could lead to mistakes such as incorrect orders being served to customers. The food servers use to take handwritten orders while often also preparing and serv ing drinks at the customers table. Only after serving the table was food server able to deliver the handwritten order to the kitchen. And because these orders were often quickly written down, this could prove in an order being wrongly made by the kitchen staff.In order for taking hand written order it was taking up more time was the fact that the cashier was required to key the orders into the system when customers were checking out. This procedure could also result in wrong items being entered, potentially resulting in a loss of business or a pitiful level of customer satisfaction.The new solution made it possible to take orders at the table using Unitechs PA962 wireless terminal. With the use of wireless communication, orders are sent from the PA962 via an intermediate server to the POS systems, as well as to the different work stations such as bar and kitchen for preparing appetizers and main courses. distributively work station has its own network printer for printing the de signate order.As everyone knows pizza hut is leading with continuous menu innovation and different type of pizzas. The system pizza hut was using since 1980 was cover was showing sign of age especially in its ability to do in store work properly and helping management finale making, thats why they had to change it to bring It up to date. To get an advantage over their rivals, they approached quite a lot of system providers with 6 short listed to provide them the system they can be comfortable with. At the end they indomitable to go for micros Fidelio. But there were some aspect that they had to change in order to fulfil that agreement they had with pizza hut. By 2005 all pizza hut delivery stores were using micros as their system and all the new restaurants.DNA/ONLINE ORDERINGDNA is currently used to service 370 Pizza Hut restaurants across the UK.By utilizing DNAs report functions, the Pizza Hut marketing team has access to management information, which is also shared with other departments such as marketing and business development.IntranetIntranet is a secure way of communication between the head office and store level rather than conciliative their security by using internet. Pizza hut intranet is very reclaimable where you can find all the standards, contact details, new developments on marketing and plans for future. All the training of the pizza hut is on intranet rather then sending it by post they just post it on intranet so everyone can benefit from it.IMPORTANCE OF ICT IN MARKETINGAs the festering demands of business and furious competition between competitors heats up everyone is trying to get an edge to persuade customers that they are value for money. In that kind of scenario ict plays a major role, because everyones busy in their life thats why fast food business is booming in recession as well. Customers dont want to elapse really long on phones whilst the order takers take really long to process their order. Thats why an up to date and fast system requires cheering customers need.ONE STOP FOR ALLHere are some examples that how pizzas hut is using their system to their full advantage.Scheduling/forecastingDetermine peak and off peak seasonBalanced score card booklet distributionPerformance managementProduct forecasting