Twiga Cement

TWIGA CEMENT Twiga cement is a fraternity of Tanzania that manufactures Portland cement. The guilds objective is manufacturing, selling and distribution of high quality construction cement in Tanzania. Today the federation remains the market leader in the cement industry in Tanzania. Twiga cement is produced in grades of Twiga Ordinary and Twiga Extra. The caller-outs trade purlieu consists of forces outside merchandising that affect marketing managements powerfulness to build and maintain successful relationships with target nodes.Twiga cements marketing purlieu is made up of little purlieu and macro purlieu. The micro surroundings consists of other actors close to the company that combine to form the companys value delivery network. The forces include internal environment, marketing intermediaries, rivalry, suppliers, publics and the customers. The companys internal environment consists of several departments and management levels as it influences marketing decisi on making.The marketing intermediaries which help the company to promote, sell, and distribute products to final buyers similarly affect the marketing decision making. They include resellers, physical distribution firms, marketing service agencies and financial intermediaries. All these work together in ready to create customer value for the products produced. The company also faces stiff competition from competitors. The competitors tend to produce similar goods at a low bell making the company to take decisions in order to keep customers. or so of the competitors include Mbeya cement and Tanga cement companies.The companys suppliers also act a big part in the marketing environment. The companys marketing managers usually watch supply avail skill and costs which helps them in decision making. The resources needed for manufacturing are usually available and induceed at a low cost which increases the sales in the short run and creates customer satisfaction in the long run. The companys marketing environment also includes various publics which have an actual or potential bet in or impact on the companys ability to achieve its objectives.The various publics include financial publics, media publics, administration publics, topical anaesthetic publics, general publics, and many others. For example the financial publics enable the company to obtain funds in order to run the production process as a result creating customer satisfaction. The companys marketing environment also includes the customers. Customers are the most important actors in the companys marketing environment. The aim of the entire value delivery system of the company is to serve target customers and create strong relationships with them.The company targets different types of customer markets which include consumer markets that is individuals and households, business markets that is buy goods for further processing, reseller markets that is buy the cement to resell at a profit, others includ e government markets and international markets. The companys macro environment consists of larger societal forces that affect the entire micro environment. The companys macro environment consists of Demographic environment which is the muse of human population in terms of size, density, location, age, gender, occupation, and other statistics.The demographic environment is of major interest to marketers of the company because it involves people and its the people that light up up the market. There has been an increase on the sales due to rapid population growth and an increase on the market share for the goods produced by the company. The stinting environment consists of factors that affect consumer purchasing power and spending patterns. The economic environment offers both opportunities and threats for the company enabling it to take decisions accordingly.Natural environment involves the essential resources that are needed as inputs by marketers or that are modify by marketing activities. The company faces several trends in the natural environment which include shortage of raw materials, increased pollution and increased government intervention. The other factors that affect the marketing environment include the technological environment, semipolitical and social environment, and cultural environment.