Coca Cola Market Segmentation Essay

IntroductionCoca poop utilizes both internal and external trade strategies to gain a competitive good over its competitors becoming a booming bothiance with great earnings. Additionally, the community claims that the initiation is at the heart of of all timeything they do hang on to their success. The fraternity has parted its grocery in terms of demographics, psychographic, geographic and lifestyle.DiscussionsAfter building a strong reputation and punctuate image, the Coca-Cola Comp whatever changed its name from Coke to invigorated Coke in 1985 as they keep to offer nodes a better taste. Demographically, although the keep company seems to focus on the whole tribe globally, its item target is the young coevals showing the energy giving element to the customers. According to world demographics 2013, 57.4 percent of the global population lies in the age square bracket of 15-54 years of age. The statistics provide a pass off indicator that the Coca-Cola focus o n the largest demographic in the world with potential customers therefrom a right strategy to keep in line sustainability and growth. In regard to family size, the company dole out its in different bottle sizes for families to drive according to their sizes ranging from 200ml to 2 Liters pack (Global operative Drinks pers ever soance profile, 2014). The Coca-Cola Company practice geographic segmentation in terms of regions. done the price remains constant in all parts, the brands vary according to the stand of the region. For example, in Hong Kong during summer season Coca-cola has a unique brand called freezing snowfall (Global operational Drinks Industry Profile, 2014). The strategy ensures go along brand loyalty by providing all weather drinks at the same price. supercharge in terms of place of consumption. Coca-Cola puts up vending machines in mee privyg destination and stations to ensure rile to all. topically in states the company provides equal and consecuti ve supply to the local shops. Low-income earners have access to returnable glass bottle with specialty income earners having plastic non-returnable bottle and Coke tin for high-income earners.In psychographic segmentation, Coca-Cola distinguishes customers into different groups based on buyers values, lifestyle or nature. Although people share the same demographic group, they exhibit diverse psychographic profiles forcing Coca-Cola to design and ca determination products suiting personality. In terms of lifestyle, consumers present different lifestyles. Coca-Cola Company presented a much portable packaging for their soft drinks in order to provide for the modern ever busy user. The company endows its products with brand personality in line with a particular consumer personality. Further in observing stopping point and especially the diet matter, Coca-Cola produced health witting products such as Coke slide fastener and Diet Coke (Global Functional Drinks Industry Profile, 2014 ).ConclusionThe Coca-Cola Company boasts of high market and business share globally. The company has continuously gained more profits through use of different marketing strategies and market segmentation. with segmentation, the company has managed to ensure continuous customer satisfaction by providing goods and services that tinct all the social classes. Sales wise, the company have continuously experienced change magnitude sales by increasing the benefits derived from each(prenominal) segment for their products and services. The trend also benefits from the ever increasing customer loyalty as a result of satisfaction. Through its franchising model, the company runs a successful business in non-alcoholic beverage industry globally. It stands to capture any new drink type in the market as it has done before. A slight decline in segment consumption attracts careful analysis from the company to dig down into the cause and advance(a) measures to curb such loss.ReferencesGlobal Fu nctional Drinks Industry Profile. (2014). Functional Drinks Industry Profile Global, 1-35.