MKT 601 Strategic Marketing Sharheen Supermart 1. Background about Sharheen Supermarket Sharheen Supermarket is a sanitary accept multi-channel retailer for its convenience, value and choice. The company sells home products and oecumenical production in the UAE. Sharheen Supermarket products include food, leisure, sports, toys, electrical goods and enhancement products for homes. thither is change magnitude competition for the market but Sharheen Supermarket is know for her equipped and forward-looking team who move ahead of their competitors in improving the grapheme of their products. Shaheen Supermarket was established since 1985. Its first branch is in Al Bateen. Since that, they essay to expand their branches in Abu Dhabi Emirate, and had succeeded slowly with the colossal support from their liege customers. Although Shaheen Supermarket is well-known nowadays; but it is non important comparison with other competitors in the UAE`s market such as Carrefo ur. Currently, Shaheen supermarket only has 3 branches, located at Al Bateen, Baniyas, and Al Wathba. 2. Corporate Mission The mission of Sharheen Supermarket is to be the leader and best retail group that offers consumers a panoptic range of relevant products oriented at meeting their needs and offering a variety options or retail bring and convenient payment methods at a relatively cheaper bell as compared to her competitors. 3. Market Situation Analysis 3.1 PESTEL Analysis policy-making The political relation declared UAE a free change over zone for electronic commerce as well as technology. The main aim was to ensure that UAE becomes the leading regional reduce for electronic commerce, breeding and technology. This lifting supports private investors who aim at promoting expert development in the area. As a result, Sharheen Supermarket will not be clear to political opposition. In addition, the government is running(a) hard to figure that there is diversi fication in the sparing sector as overdepen! dence on oil has been...If you want to shake up a plenteous essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper
No comments:
Post a Comment