Chocolate Covered Popcorn - A marketing Research paper (Market a new product)- 15 pages

Americans love coffee and popcorn. According to statistics provided in a come through written by Encyclopedia Popcornica, ?Americans engross 17 meg quarts of popped popcorn annually or 54 quarts per man, charr and child. Although world-wide gross sales of popcorn are steadily increasing, American consume more than(prenominal) popcorn than the citizens of any other country? (1). The overlay similarly discovered that it is one of the most wholesome and sparing fares usable today. In another market research report by Mercury News, it is indicated that ?As a nation, we release more popcorn than any other country in the world- some 60 quarts per person a year. Similarly, burnt umber outlay by Americans is also very high in the coupled States. In an article, Chocolates, the authors print that ?the get together States leads the pack in alcoholism java patenting? (Lin & Hwa 1). They come along indicate that even off though Switzerland leads in per capit a coffee berry consumption, the United States does 13 billion dollars annually in retail hot chocolate industry darn the Swiss chocolate industry is outlay about 809 one thousand million dollars. In another research report on chocolate consumption, author Sandra Yin reported that the United States is a nation of chocoholics. She reports that ?Americans consume over 3.1 billion pounds of chocolate all(prenominal) year? (1). These market research statistics indicates that popcorn and chocolate is grown business in the United States! Considering the high levels of consumption of both popcorn and chocolate, this research opus describes a trade intention for the ultimate popcorn ensure ? chocolate covered popcorn.

This food product willing be marketed on behalf of two rise up known proponent house companies which produce popcorn and chocolate world wide. The marketing plandescribed in this research paper will take into story key principles of marketing to introduce chocolate covered popcorn into the American marketplace. The marketing plan will... This research paper is upon providing chocolate & popcorn in a new way, chocolate flavored popcorn. It is an excellent brilliant new predilection that will drastically increase its sales with an effective marketing strategy. it is also take up to market it in theaters & cinemas where bulk love to eat popcorn! If you want to get a full essay, invest it on our website: OrderCustomPaper.com

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