Brand Equity

Marriott & Ian Schrager: An Exciting fluctuation by Samantha Bell August 11, 2008 Marriott has been real successful in write extensions. By providing a breaker point type of hotel for each division or sought after(prenominal) invitee experience, Marriott has become a attractor in providing caliber work and meeting customer requireations. Marriotts success is receivable in gigantic part to the mod way it enters juvenile markets, term trying to also discipline the Marriott name, and its discolorations ar the dissolving factor to every travelers needs.Currently, Marriott has a portfolio of more than 15 brand segments. However, Marriott is still look to expand its brand protrude of speech and segments by implementing natural levels of development. This year Marriott announced plans to invent a dress stool brand with famous enterpriser Ian Schrager, who is credited for outset the dress shop hotel trend. Boutique hotels ar developed for a peculiar(prenominal) force airfield or demographic in a conventionalised way. They argon commonly referred to as modus vivendi or number hotels. Marriott is directly partnering with Schrager to develop a boutique brand called Edition, with plans for one light speed dissimilar Edition properties.However, provide developing a boutique brand with a large corporate entity, like Marriott, make out disparity between the model of the boutique hotel and what the boutique brand stands for?

The scale of this brand requires the reach, resources and expertise of a global sham like Marriott, while the intent necessary calls for the experience and originality of the categorys or so accomplished entrepreneur, give tongue to chief executive J.W. broadsheet Marriott younger in an word in The Washington Post.| | | Nevertheless, boutique hotels be the opposite of standardized. They are unique to a proper(postnominal) area and have trenchant attributes such as cuisine, decor, and services. These styled concepts are cussed to many tralatitious and standardized Marriott property themes. When you go to different brand segments possess by Marriott, you know what to expect at each...If you want to baffle a full essay, arrangement it on our website: Ordercustompaper.com

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