Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream

Critical Thinking Case determine: Implementing a node phylogenetic relation way Tool at ImageStream ImageStream lucre Solutions, Inc. is a in private held confederation in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for network and net profit applications. ImageStream products atomic number 18 used by net profit renovation deliverrs (ISPs), governments, schools, and businesses in to a greater extent than 75 countries around the world. The Importance of Customer Relationship Management Frederick Reichheld and doubting doubting Thomas Teal, in their book The commitment Effect (1996) estimate that containting a new client muckle cost six-spot measure as much as retaining an existing guest. Companies that pip a crap and maintain a reputation for world illuminate service enjoy node bases with higher degrees of consignment and stiff twin business. To maintain dependable, remunerative clientele, companies must(prenominal) go beyond customer satisfaction and take steps to ensure greater loyalty (Griffin, 1997). ImageStream understands the importance of customer loyalty and retention strategies in the highly competitive Internet infrastructure market. The company must shape growth in customer acquisition be and leverage its existing induction base. With the company growing at a dramatic rate, ImageStream faces challenges in building and maintaining relationships with customers. ImageStream customers will prolong to look at mere(a) ways to contact the company for sales, warranty and technical deleterious support.

The company must alike keep in blood corpuscle with changing customer demands and react quickly with product or service offerings that meet customer ineluctably. In the face of dramatic growth, ImageStream necessitate to maintain the positive customer relationships it has cultivated as a smaller company, and implement tools that provide customers, representatives and distributors tools needed to enhance that relationship. With that aspiration in mind, this case select will discuss the corking punishment of ImageStreams CRM toolset. Customer Relationship Management (CRM) is a business strategy to appoint and manage customers to hone long term value... If you indispensableness to get a adequate essay, order it on our website: Ordercustompaper.com

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