The American Music Therapy Association - 1043 Words

The American Music Therapy Association (AMTA) defines music therapy as an â€Å"established health profession in which music is used within a therapeutic relationship to address physical, emotional, cognitive, and social needs of individuals†. Studies have shown that there are clear benefits from listening to or playing music, but research over the last decade proves music can be used to heal in the medical field. Dementia and other neurological disorders have no cure, only treatments to lessen the symptoms. Music therapy offers a cost effective and less invasive form of treatment that focuses on the individuals needs and goals. Music therapy is also a more creative and personalized form of treatment. This paper will provide evidence to answer the question: Are dementia and other neurological disorders improved through music therapy? In this publication, Matthews focuses on the effects of music therapy on dementia patients. He hones in on a case that was featured in the documentary â€Å"Alive Inside†. Henry, an elderly man with late stage dementia is given the chance to listen to some music. The music therapist plays his favorite artist, Cab Calloway and Henry begins to light up, move and remember feelings he had when he was younger and heard that song. The music therapy didn’t restore what was lost but it was able to have positive effects even after the song stopped. It awakened parts of his brain that may have been dormant and music helped him bring back old memories. MatthewsShow MoreRelatedThe American Music Therapy Association1529 Words   |  7 Pages â€Å"The American Music Therapy Association (AMTA) defines music therapy as ‘an established health profession in which music is used within a therapeutic relationship to address physical, emotional, cognitive, and social needs of indiv iduals’† (Barnett Shale, 2013, p.48). Music Therapy (MT) is shown to be able to help people with many different kinds of mental health problems such as anxiety, stress, and minor cases of depression. There have been many studies done showing that MT is an effectiveRead MoreEssay about Music As Therapy1222 Words   |  5 PagesMusic As Therapy There was never a question in my mind that music possesses a strong element to help people. It has always been a stress reliever in my life. There is research that supports the belief that music is an instrumental part or impact on a wider realm of physical and mental disorders or disabilities. Music is known to set the mood or atmosphere for all types of situations. There is extensive research completed on this subject. Just take a look around. When you look at a movie it isRead MoreMusic Therapy For Children With Autism Spectrum Disorder1699 Words   |  7 Pagesto communicate, whether it would be verbally or non verbally (New Hope for Autism: Music Therapy for Children with Autism and Asperger s Syndrome). Now imagine that you were a parent who has a child with deficits such as these and has tried numerous treatments with no beneficial results. You would be ecstatic to hear this information and would want to know what this art is and how to receive it. Music therapy is the art that will be discussed in this paper and the beneficial effects it has onRead MoreIs Music Therapy Effective For Mental Disorders?915 Words   |  4 PagesMrs. Moore English IV 16 March 2016 Is Music Therapy Effective in Mental Disorders? Music therapy serves as an alternative therapy to help many people with mental disorders, such as autism. Autism, a disorder that interferes with communication and cognitive development in the brain. Thus, music therapy aids in medical treatment, for example, using music therapy to overcome communication barriers in some patients. As an alternative therapy, it sometimes negatively impacts some spectrumRead MoreMusic Therapy Has Been Used For Many Years1629 Words   |  7 PagesMusic Therapy is a branch of therapy where music is used to benefit individuals. Qualified music therapists work with many different types of people and introduce them to music in order to help them. Individuals must go through schooling to become music therapists. Patients create music, sing, and listen to music. Music therapist are professionally trained and are able to use music to help those affected by mental illness, physical pain, and disabilities. Music has many affects on the brain. MusicRead MoreMusic Therapy: What Are the Benefits?1193 Words   |  5 Pagesalternative is music therapy. Music therapy is used address health issues regarding their physical and emotional health. The therapist meets with a patient to learn about their strengths and weaknesses before creating a customized treatment plan. Some methods of treatment include singing, playing with instruments and listening to music. These methods of treatment in turn help the patients learn different skills that can also be used to improve their daily lives. Research shows that music therapy has multipleRead MoreThe Healing Power of Music Essay1350 Words   |  6 PagesIn definition, music therapy is, â€Å"the clinical and evidence-based use of music interventions to accomplish individualized goals† (American Music Therapy). Music has been an element of the human psyche since early ancestors fell asleep to the rhythmic sounds of waves lapping against the sh ore and awoke to singing birds at daybreak. Theories on music therapy trace back to ancient Egypt where it was called the â€Å"physic of soul† in other words, a healing power (Podolsky). It gained resurgence during WorldRead MoreMusic Therapy And Its Effectiveness1269 Words   |  6 Pages Musical therapy is a precise, evidence-based use of music to help accomplish certain goals or objectives in a therapeutic setting. Research in music therapy supports its effectiveness in many areas such as: overall physical rehabilitation, increasing people s motivation to become more involved in their treatment, giving emotional support for clients and their families, and providing an way for expression of their feelings to others. Musical therapy in a more detailed descriptions is an establishedRead MoreThe Benefits of Complementary and Alternative Medicine Essay1495 Words   |  6 Pagesback to the ice age (â€Å"National Center†, 2011, para.7). By taking vitamins or eating a yogurt fortified with probiotics, a person is using complementary and alternative medicine. Movement therapies use physical motions to connect physical and spiritual health with the body. Some of the most common movement therapies include the Feldenkrais method, Pilates, Alexander technique, and Rolfing Structural Integration (â€Å"National Center†, 2011, para ). The Alexander technique is a method that alters everydayRead MoreResearch Paper : Therapeutic Services1619 Words   |  7 PagesCapstone Research Paper: Therapeutic Services For many Americans, there comes a time when people are in need of therapeutic services and need help finding the right treatment for them and or loved one. Often times therapy is very beneficial to people, but is not always offered with their insurance. Therapeutic services should be provided to all patients as a non-evasive treatment option because these services provide nontraditional alternatives that enhance patient care and therefore, insurance

Internal Conflict And External Conflict In Shakespeares...

Conflict is indispensable to drama and is necessary to interest the reader on the receiving end of the dramatic work. In William Shakespeare’s Hamlet, the protagonist, Hamlet, exhibits certain responses to external conflicts, which provoke internal conflicts and assert his character. The central inward conflict and the principal motive that this character experience is the delay in his revenge against Claudius which is caused by his conscience. The mental and emotional complications experienced by him throughout the play shape the events that occur. Hamlet battles his inner soul and supresses his internal feelings which look for requital and struggle with numerous different characters in the play. The outward conflicts are a result of the†¦show more content†¦This addition of fear of the unknown after death is intensified and encourages him to delay the revenge of avenging his father’s death creating conflict within himself. Another indication of Hamlets inner turmoil being outwardly expressed is apparent in Act 3 Scene 1 when Hamlet engages in conversation with Ophelia. This uncertainty in killing Claudius is evoked as he prepares to gather more evidence against his uncle which involves being hostile towards Ophelia. He also changes in attitude towards her as he is internally conflicting against his feelings for Ophelia as he rebukes her, at times and tends to be cruel as he states â€Å"for virtue cannot so inoculate our old stock but we shall relish of it;/ I lov’d you not† (3.1.117-118.) Hamlet also brings about anShow MoreRelatedHow Does Shakespeare Use Conflict in Hamlet as a Way of Exploring Ideas?2520 Words   |  11 Pagesdoes Shakespeare use conflict in Hamlet as a way of exploring ideas? An individuals response to conditions of internal and external conflict is explored throughout literature. In his play, Hamlet, Shakespeare delves into the themes of appearance versus reality, lies versus deceit, rejection versus self doubt and tragedy, and in doing so attacks the frivolous state of humanity in contemporary society. In order to explore these themes, however, he uses several forms of conflict to project his opinionsRead MoreThe Self Defeat of Heroes in Shakespeares Tragedies: A Character Analysis of Hamlet and Othello1495 Words   |  6 PagesThe Self-Defeat of Heroes in Shakespeares Tragedies: A Character Analysis of Hamlet and Othello Introduction Aristotle asserted that all tragic heroes had fundamental flaws that were the source of their undoing, and that were typically the source of their initial success, as well. Oedipus thinks he acts with justice, wisdom, and the assurance of success, and these things also cause him to completely destroy himself when he discovers the truth of his situation, as one prominent example. TheRead MoreHamlet And Laertes By William Shakespeare1469 Words   |  6 PagesShakespeare’s characters Hamlet and Laertes, in the play Hamlet, attempt to attain revenge for their fathers, but contrast in their approaches to achieving revenge, and their view of life as a whole, their failures revealing the inevitability of fate. Just as Hamlet’s inaction hinders him from achieving his goal of killing Claudius, Laertes’s impetuosity similarly leads him astray from his goal their inability to achieve these goals. The power of fate is thereby revealed through the futility of humanRead More Hamlets Inner and Outer Conflict in Shakespeares Hamlet Essay542 Words   |  3 PagesConflict, in literary context, can be defined as â€Å"the opposition of persons or forces that gives rise to the dramatic action in a drama or fiction.† Conflicts can be external, between two or more persons, or internal, within one’s self. In most literature the conflict adds to the execution of the plot itself. Shakespeare’s â€Å"Hamlet† makes use of both forms of conflict as an essential element of the play. I will show how â€Å"Hamlet† presents inner and outer conflicts with examples of each and howRead MoreHamlet, Play and the Movie Essay examples532 Words   |  3 PagesHamlet is a tragic play, written by William Shakespeare between 1599 and 1602, but as years have gone by, there have been made many movies produced in order to visually illustrate how the events of the play occurred. This allows the film directors interpretation of Hamlet to have an effect on the audiences understanding of the play, because they understand the play the same way as the director. One of the most significant act and scene in the whole play is Act I Scene V. The film work of HamletRead MoreThe Tragedy Of Hamlet By William Shakespeare1131 Words   |  5 Pageswith unfavorable circumstances. In William Shakespeare’s The Tragedy of Hamlet, Prince of Denmark, tragedy is no short supply. Shakespeare takes the reader on a journey of epic proportions through the struggles and conflicts, internal and external, that Hamlet faces on his quest to discover his father’s murderer and avenge his death. No other literary work encompasses the embodiment of tragedy quite like William Shakespeare does in The Tragedy of Hamlet, Prince of Denmark. Deeper exploration ofRead MoreEssay On Internal Conflicts In Hamlet1083 Words   |  5 PagesThe internal conflicts prevalent in William Shakespeare’s Hamlet are the reason why the play is viewed as a classic. Conflicts are imperative in tragic plays as conflicts are the stimulus for catastrophe in the end. The characters in Hamlet face inward conflicts that are equally important as their outward conflicts. Three characters who especially exhibit this are Hamlet, Claudius, and Ophelia. The conflicts that these characters face play a major role in their downfalls and, ultimately, their deathsRead MoreCharacters Influenced by Traumatic Internal Events: Hamlet, and Death of a Salesman1018 Words   |  5 Pagesdesire.† Demonstrating a link between internal thoughts and external action, characters in both William Shakespeare’s Hamlet and Arthur Miller’s Death of a Salesman harness Aristotle’s philosophical ideology. In both plays, a main character becomes so overwhelmed by mental or psychological events that their actions become reflective of them. Although set in different time periods and involving entirely different circumstances, the fates of both Shakespeare’s Ophelia and Miller’s Willy Loman reachRead MoreHamlet, By William Shakespeare1470 Words   |  6 PagesHamlet was composed by William Shakespeare, first performed in July 1602 and first published in printed form in 1603. An inherent tension between confrontation and resolution is revealed through Hamlet’s characterisation within Shakespeare’s play. It is evident that there is a significant level of internal confliction that contributes to the amount of tension. Conflicted emotions, in relation to Hamlet’s morals and beliefs, cause a distinct increase in tension, yet recognition of ones human natureRead MoreUsing his God-given free will, Hamlet made decisions throughout the play that directly caused many1200 Words   |  5 PagesUsing his God-given free will, Hamlet made decisions throughout the play that directly caused many deaths: Polonius, Rosencrantz, Guildenstern, Ophelia, Laertes, Claudius, and himself. These losses are not t he result of self-defence or of fate. In any case, Hamlet’s decisionsDuring the Renaissance, the focus of learning and the arts was shifting from the concepts of church and religion. People became intrigued towards earthly matters, including their environment and their own lives. Many Protestants

Graduate Admissions Personal Statement How Society And...

Lisa Hutchins 8/3/2015 Graduate Admissions Personal Statement I have always been passionate about how society and social stratification affects our daily lives. I believe these issues are relevant to everyone, in everyday life, and sociology affects everyone on a personal level. When I was an undergraduate student, I had a professor that opened up my mind to the study of sociology. It was at that time, that I decided, I loved the subject so much that I wanted to someday teach it on a post-secondary level. It is a subject that has broadened my horizons, and made me question the ways in which I view society, not only here, but abroad, in other countries. If I could bring that passion to just one of my students, who knows what a†¦show more content†¦Even though Hawaii is part of the United States, their culture is in some ways very different from the culture you find on the main land. I hope that someday, I will be able to help other students see and understand these differences also. If studying sociology can broaden the horizons of others and help them learn tolerance of different beliefs, not only here, but in other parts of the world, there may be hope for moving toward a peaceful existence with one another. Most of all, by studying sociology at Arizona State University, I hope to attain a more tolerant attitude toward the people around me, and better understand the dynamic range of all cultures and societies. Online degrees really give students the ability to study at their own pace and fit educational development around work and home commitments. As an Arizona State University employee, I have daytime commitments to my department that do not allow me to be a traditional on-campus student. Being able to study sociology online will allow me to use my time outside of work, in the evenings and on weekends, to study. Online studies give mature students the means to continue their education around other demands of their personal life. I understand that the Online Master’s Degree in Sociology is an online course of study and that I will not be able to take in-person classes. I understand that the online degree is set up in a way that maps out what classes I should take and when I should take them. A

The Manifesto Of The Communist Party Essay - 1526 Words

Introduction: The Manifesto of the Communist party is a book written in 1847, by a group of radical workers part the â€Å"Communist League.† Including the radical workers, the group comprised of Karl Marx, and Friedrich Engels. They met in London to write a manifesto on their behalf, which would be famously known as the Communist Manifesto. Marx was the principle author, while Engels was mainly focused on editing and assisting. The Communist Manifesto was originally published in London in 1848. The book is one of the most widely read and most influential documents of modern socialism. It is also known to be the systematic statement of the philosophy that has come to be known as Marxism. Marxism itself is known as the main philosophy around Communism and has been adopted by some systems of government and society throughout history. Karl Marx was a German philosopher, economist, sociologist, and political revolutionary. When Karl Marx moved to Paris in 1843, he met Engels and together they both worked on several essays. However, Marx and Engels are best known for their revolutionary writings around the concept of Communism. Marx attained his primary intellectual influences from the work of G.W.F Hegel. Hegel’s main theory describes history as a process in which the world becomes conscious of itself as spirit. Marx furthered this theory and argues that man becomes conscious of himself as a spirit; the material world causes him to feel increasingly alienated from himself. TheShow MoreRelatedManifesto Of The Communist Party920 Words   |  4 PagesThe Communist Manifesto, originally drafted as, â€Å"Manifesto of the Communist Party†, is a pamphlet written by Karl Marx, that in essence reflects an attempt to explain the goals and objectives of Communism, while also explaining the concrete theories about the nature of society in relation to the political ideology. The Communist Manifesto breaks down the relationship of socio-economic classes and specifically identifies the friction between those classes. Karl Marx essentially presents a well analyzedRead MoreThe Manifesto Of The Communist Party758 Words   |  4 PagesIn The Manifesto of the Communist Party, Marx and Engels elaborate a bold thesis on the trajectory of history. Their argument is an important sociological step in social and economic analysis but it fails to provide a convincing account. Marx and Engels provide a telling account of the historical process of economic and social change. They cogently examine the role that the rise of capitalistic markets has had on the social order, exposing the shift of hierarchical distinctions from lord and serfRead MoreManifesto Of The Communist Party Essay1702 Words   |  7 PagesIn the chapter, â€Å"Manifesto of the Communist Party† in The Marx-Engels Reader book, Karl Marx and Friedrich Engels had broken up the topic of the Communist Party up to four parts: 1. â€Å"Bourgeois and Proletarians†, 2. â€Å"Proletarians and Communists†, 3. â€Å"Socialist and Communist Literature†, and 4. â€Å"Position of the Communists in Relation to the Various Existing Opposition Parties.† In this essay, I’ll be focusing on the first two parts of the â€Å"Manifesto† since there are so much information to cover withinRead More The Manifesto of the Communist Party Essay1346 Words   |  6 Page sThe Manifesto of the Communist Party Drafted in 1848 by Karl Marx and Frederick Engels, the â€Å"Manifesto of the Communist Party† outlines the views, tendencies, and aims of the communist party through the so-called philosophy of historical materialism (Distante). These views were expressed throughout four distinct sections of the â€Å"Manifesto of the Communist Party.† The first section describes the relationship between the bourgeois and the proletarians. The next section depicts theRead MoreChapter Of Manifesto Of The Communist Party Essay1540 Words   |  7 Pages â€Å"The history of all hitherto existing society is the history of class struggles† (Mark 344). This is the famous sentence with which Karl Marx begins the first chapter of Manifesto of the Communist Party, by using the word class this would imply ordering people into societal groups. Karl Marx was referring to economic class, however, society can be grouped into many different classes, such as, economic standing, gender, or race. Each provides an interesting view on how different values have shapedRead MoreMarx And Engels, The Manifesto Of The Communist Party888 Words   |  4 Pages Marx and Engels , The Manifesto of the Communist Party The Manifesto of the Communist party was written by Karl Marx and Friedrich Engels in 1848. Karl Marx was a German philosopher, economist, sociologist, journalist and revolutionary socialist. Friedrich Engels was also a German philosopher, social scientist, and journalist. Friedrich Engels helped came up with the Marxist theory alongside Karl Marx, they also worked on the Communist manifesto which gave a general insight to theRead MoreMarx s Manifesto Of The Communist Party Essay1933 Words   |  8 Pageswas a humanist, materialist, and a philosopher, not an economist, contrary to popular belief. â€Å"[†¦] a man engaged in endless internecine political and philosophical warfare† (Menand, 2016, pg. 2). He is the author to the popular text, â€Å"Manifesto of the Communist Party† (1848), where Marx defined communism, discussed how industrial capitalism is evil, alienation versus objectification, liberation from alienation, types of class struggles in society, diale ctical materialism, and socialism. Marx haveRead MoreMarx s Manifesto Of The Communist Party Essay2332 Words   |  10 Pagesclass family in Germany. He is one of the most important people in the history mostly due to his ideas that people refer to as Marxism, which includes many essays and theories about politics and economics. His most famous work is called Manifesto of the Communist party. In this manuscript, along with his friend Friedrich Engels, he states that the best way for a society to develop is through a revolution and struggle in which the working class will rise against the bourgeoisie or the ruling class. TheyRead MoreNew Democracy And Manifesto Of Korean Communist Party1273 Words   |  6 PagesDemocracy and Manifesto of Korean Communist Party In January of 1940, Zedong Mao delivered a speech during a liberal conference in Yan’an, the center of communism and socialism in China. In the speech, Mao argued that the fate of Chinese revolution must be held in hands of proletariats, and as a leading result, the revolution must construct China as a socialism country. Two decades ago, in 1921, Shanghai, Korean communists also declared their country’s independence by publishing The Manifesto of KoreanRead MoreMarx And Friedrich Engels s Manifesto Of The Communist Party948 Words   |  4 PagesIn 1848 Karl Marx and his close friend and collaborator Friedrich Engels wrote The Manifesto of the Communist Party as a platform for the Communist League, a society to which they both belonged. This essay will explore the types of societies that this document describes, as well as the effects that Industrial Capitalism had on societal and individual levels. The Communist Manifesto focuses mainly on describing the society that the authors fear or that already exists, rather than the society that

William Clifford s Ethics Of Belief Essay - 1451 Words

Born in 1845, William Clifford was a mathematician and philosopher famed for his philosophy of science and quest for answering ethical questions through scientific evidence (Encyclopedia Britannica, 2014). Clifford recognized several difficulties in Emmanuel Kant’s argument related to philosophy, which inspired him to begin a search for answers related to innate belief, personal responsibility of guilt, and overall creation. In the Ethics of Belief, Clifford asserts that it is always wrong to believe based on insufficient evidence, a theme that would follow his opinion on every issue he chose to tackle. William James was an American psychiatrist and philosopher, born in 1842 and touted as the leader of the philosophical movement of Pragmatism and of the psychological movement of functionalism (Encyclopedia Britannica, 2014). James’ rebuttal to the Clifford’s Ethics of Believe, was the famed Will to Believe. James’ and Clifford’s differing opinions in the belief debate has created the foundation for current theological arguments, always being considered the reference for religious philosophy. Since the 19th century, William Clifford and William James have been the foremost philosophers; arguing the basis of belief and validity. Each theorist has attempted to answer significant creation and theological mysteries, but none with one hundred percent certainty or defense. Nonetheless, Clifford and James have varying views on the belief debate, each formulating a rationalShow MoreRelatedSummary Of Blaise Pascal s The Wager 1286 Words   |  6 PagesPascal’s famous work, â€Å"the Wager,† utilizes about the concept of pragmatic justification in the terms of deciding whether or not to believe in God. In response to this, William Clifford publishes â€Å"The Ethics of Belief† countering Pascal’s view. Neither Pascal or Clifford’s views are perfect, but they are both worth examining. Clifford s universal rejection of pragmatic justification is ultimately too harsh on Pascal’s Wager. Pascal utilizes reason to come to the conclusion whether or not it is beneficialRead MoreClifford s Views On Religion1488 Words   |  6 PagesClifford makes an excellent point that we should take into consideration all beliefs and ethics. But his philosophy that â€Å"it is wrong always, everywhere, and for anyone, to believe anything upon insufficient evidence† is a little harsh for me. On the other hand James’ more faith-filled philosophy based on his view of religion, recognizing facts and the truth and how the choices we make in our lives effect us everyday are some of the more relatable ethics that we can apply in our daily lives and toRead MoreThe Ethics Of Belief By Clifford. Pascal1776 Words   |  8 Pagesavailable evidence. A range of philosophers have written widely on this topic. Clifford in his Influential essay â€Å"The Ethics of Belief† defends the contention that it is always wrong for any human being to believe anything if there is insufficie nt evidence. He uses two stories to illustrate wrong ways through which people arrive at beliefs. William James, however, disapproves Clifford. Pascal has a different view on belief formation where he argues that reasons for believing and failing to believe inRead MoreEssay about The Representation of the Female in William Blake1921 Words   |  8 PagesRepresentation of the Female in William Blake If William Blake was, as Northrop Frye described him in his prominent book Fearful Symmetry, a mystic enraptured with incommunicable visions, standing apart, a lonely and isolated figure, out of touch with his own age and without influence on the following one (3), time has proved to be the visionarys most celebrated ally, making him one of the most frequently written about poets of the English language. William Blake has become, in a senseRead More Journalism: Inform, Entertain and Brainwash Essay2152 Words   |  9 PagesInform, Entertain and Brainwash As a journalist, the first thing we learn is what are the major functions of the media. In Chapter Four of Print and Broadcast Journalism: A Critical Examination by Ed Applegate, according to William L. Rivers, Wilbur Schramm, and Clifford G.Christians, authors of Responsibility in Mass Communication, the three major functions of the media are to inform, entertain and persuade. However, current articles in the media, especially magazines, have me questioning whetherRead MoreHistory and Moral Development of Mental Health Treatment and Involuntary Commitment10378 Words   |  42 Pagesdeveloped and created through the history of mental illness and the constructs of society. Government policy has been created to treat mental illness and this philosophy of mental illness and its treatment goes as far back as Greek Mythology. The belief about mental illness has changed throughout history and at times thought to be due to, possession of demons, reversion to an animalistic level of conscio usness, a sinful state of the soul, a chemical imbalance, and as reported recently in the medicalRead MoreThe Importance of Teaching Culture in the Foreign Language Classroom9379 Words   |  38 Pagessetting, in that the people who speak it belong to a race or races and are incumbents of particular cultural roles, is blatantly obvious. ‘Language does not exist apart from culture, that is, from the socially inherited assemblage of practices and beliefs that determines the texture of our lives’ (Sapir, 1970: 207). In a sense, it is ‘a key to the cultural past of a society’ (Salzmann, 1998: 41), ‘a guide to â€Å"social reality†Ã¢â‚¬â„¢ (Sapir, 1929: 209, cited in Salzmann, 1998: 41). Nineteenth-century sociologistsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagescost was beyond the means of the people who needed them. It was argued that companies could reallocate RD efforts in favour of major tropical diseases, sell low-priced essential drugs and provide technology transfer. Questions around t he purpose and ethics of the global pharmaceutical industry gained a high public proï ¬ le as disputes over access to modern AIDS therapies reached crisis point. When the South African government proposed legislation to allow generic imports of branded drugs, a coalitionRead MoreLibrary Management204752 Words   |  820 PagesCongress Subject Headings: Principles and Application, Fourth Edition Lois Mai Chan Developing Library and Information Center Collections, Fifth Edition G. Edward Evans and Margaret Zarnosky Saponaro Metadata and Its Impact on Libraries Sheila S. Intner, Susan S. Lazinger, and Jean Weihs Organizing Audiovisual and Electronic Resources for Access: A Cataloging Guide, Second Edition Ingrid Hsieh-Yee Introduction to Cataloging and Classification, Tenth Edition Arlene G. Taylor LIbRaRy and InfoRMaTIon

E Communication Strategies of Starbucks †Myassignmenthelp.Com

Question: Discuss About the E Communication Strategies of Starbucks? Answer: Introduction Starbucks Coffee Corporation is an American based company that is specialized for coffeehouse chain. The organization was founded in Seattle, America. The aim of the company is to offer distinguished coffee to the valuable customers. Initially the development of the idea was constrained within America. However, with the international marketing strategy the company has been efficient in entering global markets with exquisite range of coffee products (Colleoni 2013). The range of coffee includes cold coffee, microground insta coffee, whole bean coffee long with latte, espresso and variation in teas. In the latest era, it has been found that the company has excelled in the communication strategy. Nevertheless, the electronic communication has weakened over the years due to technological improvement. However, the improvement in the electronic communication has helped the company to attain the short term and long-term objective (Goetsch and Davis 2014). Background of the study Starbucks Coffee Corporationis one of the most esteemed coffee companies in the world. The most important aspect of the global presence is not only the quality of products but also the communication strategies that are used by the company. It has been found in the survey of UK based fame count, that Starbucks is the first organization that has been successful in reaching 10 million customers through social media like Facebook. The marketing communication of the company has been effective with the help of six strategies that have been created over the years (Saebi and Foss 2015). In most of the cases, it is found that Starbucks has an integrated marketing mi that creates integrated communication strategies for the company. Key non-electronic communication methods and practices The most important aspect that has been started by the company in case of non-electronic communication is the word of mouth advertising strategy. Throughout the advent of the company the growing of the revenue generation is largely dependent on the concept of word of mouth. Most of the customers who have been part of the company have given their positive feedback in various face-to-face interactions. This has been crucial in the success of the company. Apart from this, word of mouth in face- to-face interaction has also helped in presenting the unique ambience of Starbucks. The comfort of the customers and the range of products have been fruitfully reached people round the globe (Beach 2014). Apart from this, the interaction of the company is strengthened with the bill or the invoice. The bill of the company has the necessary information with the contact details in case of any issue. This makes customers feel that they can reach the store in case of any issue. Key electronic communication methods and practices In case of the electronic medium, there are different platforms that the company has in order to stay connected to its fans and customers. Starbucks Community- The community of the company is created on different social media platforms. However, the company website and the blogs are the ones where people around the world can express their ideas. This also includes any of the issues that they have faced with the company. There are different kinds of discussions that are presented on these pages. This drives the interest of people along with their interest in being part of the company (Thorson and Moore 2013). These interactions are engrossing for customers. Twitter- This is one of the best social media interaction that is created by the company to communicate with people across the world efficiently. There are tweets and re-tweets that are important to keep customers integrated. Facebook The page on Facebook is one of the medium through which the blogs, videos are shared with the people. These could be prospective customers or people. However, the interaction is in the comment section, which is open for different types of discussions (Etter 2014). YouTube- The channel of the company on this site is having more than 4800 subscribers. There are different advertisements that are posted from time to time. The videos of the different charity works that is done by the company is also presented on the channel. Along with this various knowledgeable collection of videos is uploaded. This primarily includes different type of coffees that is produced are manufactured by the companies (Cornelissen 2014). Another pivotal step that is taking by Starbucks is to allow people to embed its videos on any site. This is unlikely for a global organization as this may lead to different controversies. In addition, the supreme experience of the company is projected through the embedding process. Mobile/ Cell phones connectivity- The app of the company is one of the most prominent marketing strategies that have been taken by the company. Moreover, the app is an easy way to stay connected with customers. The one click options that is offered by the company is to make the experience of the customers smooth for any age. SWOT Analysis on the companys overall communication The major competitor of Starbucks is Costa coffee. The communication SWOT analysis includes the following: Strengths- the strength of the company Costa coffee includes their presence in the digital marketing sector. The answers to the question of the customers are fast and quick. Along with this other than social media networking sites like Facebook, Twitter they are also available on Tumblr. The application of the company on the smart-phones is ideal for any person to get easy access of the necessary information (Swani, Brown and Milne 2014). Weakness - The weakness in the communication is when customers are not comfortable in speaking or understanding English. Apart from this, it is mostly noticed that the issue of communication strategy absence of promotional videos. In most of the websites, the presence of links or commercial videos of the organization are absent. Opportunity- The best opportunity that the company can derive from the communication includes making new entering strategy (Bey, Hauschild and McAloone 2013). The company has the idea of interacting with the franchise through different digital forums. This would enhance the chance of entering international market. Threat The thereat of the communication is the lack of integration that might be faced. In any organisation, the interaction with the customers has to engrossing. It should be such that customers or people get the answers that they seek on the social networking site. However, there have been instances where large-scale companies have failed to understand the importance of effective interaction. The other competitor of Starbucks is MacDonald. The international communication of the company is often claimed to be strong and efficient. The SWOT analysis of the same is as follow: Strength- In case of MacDonalds it is found that the communication strategies of the company are very strong. Apart from the usual social media presence, it is observed that the communication strategy of the staffs in the stores is strong of the company. In most of the cases in case of any confusion and suggestion, the employees of the company are prompt in interacting with the customers. This is one the USP of the brand that is found globally (Goetsch and Davis 2014). This is one of the unique communication marketing strategies of MacDonalds that is favoured by customers. In the social media sites there has been issue projected regarding quality issues of the company. However, the organisation has been tactful in resolving the issues so that customers are not offended of the replies. Weakness- The weakness of the company is the false interaction that is at times provided to the customers. There have been instances when false information has been communicated to the customers. Apart from this, the quality information that is shared on the social media site is at times wrong. The issue must be resolved by the organisation and proper quality products should be offered. However, on social media sites customers have been harassed claiming that the quality issue information has been wrong (Smith 2013). Opportunity The opportunity of the organisation lies in the global network that is created. The marketing strategy of the organisation should include more interaction with the suppliers, customers and the franchise. This would help in profit generation and the success of the company. MacDonald must also try to create innovative process of communication like live presence on Facebook. There could be live chat as well that would create the presence of the organisation more strong. Threat - The major threat of the organisation concerning communication is the absence of proper answer from senior management in case of any issue. It is mostly found that in case of issue relating to quality of products it is important to create a communication with the management. This makes the problem of the customer or client reachable internationally. Merely giving an answer on any of the social media site may not serve the purpose of integrity (Kesavan, Bernacchi and Mascarenhas 2013). Visitors might feel that their issues are unheard or might not carry the essence that is crucial. Communication practices of Costa Coffee and MacDonalds MacDonald In modern business times, electronic business communications plays a key role in determining the success of the organizations. The organization Macdonald implements different means of electronic business communication in order to communicate with all its respective stakeholders. The organization effectively uses the tool of social media, email, video conferencing and mobile devices to communicate with all their respective internal and external stakeholders. The success of the business depends on meeting the requirements of all their respective internal and external stakeholders. Due to this reason, it is of crucial importance for the modern business organizations to provide all the necessary information to all their internal and external stakeholders in an effective manner (Allen 2015). The external stakeholders are mainly communicated with the help of social media, email, etc. On the other hand, the internal stakeholders are communicated with the help of mobile phone, email, video c onferencing, etc. Non-electronic means of communication includes letters, invoices, flow charts and verbal means of communication. Due to popularity of electronic means of communication, the non-electronic mode has lost its charm largely. However, the organization communicates with the help of invoices with its suppliers and employees with the help of verbal means of communication (Strauss 2016). Costa Coffee The usual form of communication of the company is through websites. However, the communication of the company with the customers is not prominent. They outlay of the website is not vibrant or attractive. The interlinking of the videos with the social media is not fruitful there have been times when the company has missed it. Moreover, it is found that the company does not include live chats or videos that fail to create the importance of interaction (Schivinski and Dabrowski 2015). Finally, it might be said that the company provides bills in non-electronic communication. However, they do not provide invoice that is given by companies like MacDonald. Suggestions and recommendations One of the most important factors that have been understood by the CEO of Starbucks Howard Schultz is the fact that being an quintessential experience the company is always inclined towards maintaining a healthy relationship with the customers. This is ensured with the help of communication strategy. Along with the social media presence and blogs, the company should try to take few other steps that would assure the fit communication strategy of the company. The first recommendation should be the fact of sharing authentic information with the people. In case of videos that is shared on YouTube or any blogs the promises must not be superficial. This would assure the customers quality management of the brand. Customers around the world must be satisfied for being associated with the company. The second recommendation to the company would to manage in playful conversation with people globally. This is one of the recent strategies that are taken up by many internal brands. People think they are important as company takes the initiative to speak on one-on-one sessions. Brand loyalty is enhanced with this step. The third recommendation may be building a mascot or a figure that might be associated with the brand. The communication of the people might be strengthened with the identification of the character. The mascot may be presented in the stores and they take communicate with the visitors through non-verbal communication. This would help in creating a brand value. The advertisements or the commercials of Starbucks may be more effective. They could carry a social message of the charity that they can do with some amount of every coffee that consumers buy. This would help the customers to interact with the company and they will feel that they are helping the society at large. The communication is fostered through this process. Conclusion It may be said that communication strategies of Starbucks has been fostered over the years. The presence and the efficiency have been positive. It has been noticed that the presence of Starbucks on social media sites like Twitter and Facebook has been pivotal. Apart from this the videos of different ways of coffee and tea production has been informative for the customers. In case of the non-electronic communication, the crucial aspect is the contact details, which could be reached by the customers. However, the company should ensure some necessary steps. The recommendation is to make more powerful commercials that are relatable to the customers. The message through the commercials would act as the perfect interaction with the customers. Apart from this, the company must entertain the grievance and the issues relating to service and quality. This is to assure the brand loyalty and value in front of the prospective customers. Reference list Allen, M., 2015.Strategic communication for sustainable organizations: Theory and practice. Springer. Beach, L.R., 2014.Decision making in the workplace: A unified perspective. Psychology Press. Bey, N., Hauschild, M.Z. and McAloone, T.C., 2013. Drivers and barriers for implementation of environmental strategies in manufacturing companies.CIRP Annals-Manufacturing Technology,62(1), pp.43-46. Colleoni, E., 2013. CSR communication strategies for organizational legitimacy in social media.Corporate Communications: an international journal,18(2), pp.228-248. Cornelissen, J., 2014.Corporate communication: A guide to theory and practice. Sage. Etter, M., 2014. Broadcasting, reacting, engagingthree strategies for CSR communication in Twitter.Journal of Communication Management,18(4), pp.322-342. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Kesavan, R., Bernacchi, M.D. and Mascarenhas, O.A., 2013. Word of mouse: CSR communication and the social media.International Management Review,9(1), p.58. Saebi, T. and Foss, N.J., 2015. Business models for open innovation: Matching heterogeneous open innovation strategies with business model dimensions.European Management Journal,33(3), pp.201-213. Schivinski, B. and Dabrowski, D., 2015. The impact of brand communication on brand equity through Facebook.Journal of Research in Interactive Marketing,9(1), pp.31-53. Smith, R.D., 2013.Strategic planning for public relations. Routledge. Strauss, J., 2016.E-marketing. Routledge. Swani, K., Brown, B.P. and Milne, G.R., 2014. Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications.Industrial marketing management,43(5), pp.873-881. Thorson, E. and Moore, J., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press.

A Visit to the Norton Museum Essay Example For Students

A Visit to the Norton Museum Essay I saw a lot of amazing arts when I went to Norton Museum. The one that I was interested in was Nude on a Sofa. It had a different felling form the other arts. The art had a comfortable feeling when I look at it. The art Nude on a Sofa was painted by Henri Matisse, in French, 1869-1954. The art give me a relaxing feeling. She was leaning on the Sofa in the portrait. The special detail about the art was that Henri outline her pink body. Also at the Norton Museum there was a panting by Vincent van Gogh of his mother. It was mad in 1988. The portrait of his mother came form a black photograph. Vincent had a picture of his mother already but he didnt like it because it was in black and white. Thats why he painted portrait of his mother. Vincent wanted to paint in color so he see as lasting memories. The memories that he could remember forever. Here is another great artist, Pablo Picasso. He painted Bust of Woman. The painted was made in Spain, on 1881-1973. Pablo Picasso painted with oil and black chalk on canvas. The body is gentle light. The background was mid black. She looks sensitive and shy. In a way she like she was in love. She looks young and beautiful. Finally, Paul Cezanne a French artist painted the art Vase of flowers 1838. Paul Cezanne painted with oil on canvas. The art was an Impressionist. The art is not that clear. But I could see the beauty of it. Paul Cezanne portrait is usually consist of fruits and vase with flowers. In the way he painted is about natural motions. In conclusion, I think Paul Cezanne had the simple art of all. But the art was attractive. Some of the art are bright, but they look amaze. The other arts are cool. I also liked the piece of art from Henri Matisse. It gave me a feeling of relaxation when I look at it. Even though The Norton Museum was small. It had a lot of good arts. I had a great time at the museum.